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2011 The Impact Of Consumption Upgrading On The Competition Pattern Of Leather Shoes Industry

2011/1/4 13:30:00 97

Consumer ShoesChildren'S Shoes

In January 4th, with the release of effective consumption demand and the upgrading of consumption, the coastal developed areas and central cities will begin to enter the "high consumption of the masses" and even hit the stage of "pursuing the quality of life", and the demand for consumption will change from basic consumption to fashion, comfort, enjoyment and healthy consumption.

leather shoes

The development of manufacturing technology to a higher stage is mainly reflected in the following aspects:


(1) product development tends to be comfortable.

Continue to improve the foot type database of our population.

A shoe last

The system produces shoes suitable for different groups of people, and designs products that meet the comfort conditions of people in different conditions such as walking and sports by using the technical achievements of sports biomechanics and ergonomics.


(2) product development tends to be refined.

According to people's different uses, we study children with occupational and technical characteristics.

Children's shoes

Student shoes, labor shoes, stage shoes, driver shoes and so on specialized and refined products.


(3) product development tends to be functional.

High and new technology is used to study waterproof products, such as water absorption, sweat absorption, sunscreen, sterilization, moisture resistance, high temperature resistance, and high performance footwear products which are not easy to damage when wearing.


(4) attention should be paid to hygiene, health, environmental protection and high performance.

The development of shoe making materials will continue to grow in the future, and will focus on developing more consistent materials to meet consumers' demands for good quality and high comfort. With the growing popularity of environmental protection and energy conservation, there will be more restrictions on the use of chemicals. The footwear industry will take corresponding measures to develop new processes and new materials.


In order to meet the demand of consumers for high quality leather shoes, footwear enterprises are required to upgrade their production processes and equipment and speed up product circulation.


(1) production technology and equipment will be continuously improved.

The development of shoemaking technology will be effective gradually, and the new technology will save energy and reduce consumption.

The development of equipment will aim at quality, stability and versatility. Process automation will improve product quality and stability. Advanced vision systems and sensors can enhance the quality control capability.


(2) shorten the operation time and space distance.

Shoemaking enterprises need to adopt digital integrated shoemaking technology, and adopt more information technology in design, production, marketing and management.

In addition, enterprises will adopt PDM (production data management system) to improve productivity and explore design and manufacturing potential.

Arming enterprises with information technology, establishing enterprise's distribution system, R & D system and management system, so as to ensure a comprehensive and effective tracking and docking of production and marketing system, and control logistics and capital flow with information flow.


The influence of the release of consumption demand and the upgrading of consumption on the competition pattern of the industry


Leather shoes industry, as a mature traditional industry, has a relatively low entry threshold and full competition. Now it has entered the era of brand competition. Domestic brands are represented by new BRIC, Saturday, AOKANG, red dragonfly, Kangnai, Yi Kang, Jill Da, Ai Miner, Cage, red straw hat and so on. International brands also seize the Chinese market.

In recent years, the international and Hong Kong and Taiwan brand leather shoes have increased dramatically in domestic consumption, especially in the high-end leather shoes. These overseas brands show a strong upward trend.

The competition in leather shoes industry is fierce.


With the release of effective consumption demand and the upgrading of consumption, consumers tend to be individualized, fashionable, leisure, avant-garde, fashionable and nationalized, and consumers of different culture, income, age and status will have different brand choices, price choices, style choices, style choices and timing choices.

The era of industry brand and market segmentation has arrived.

This brand and market segmentation are not only limited to varieties, grades, and further subdivision of regions, but also to deep subdivisions characterized by product style and consumer segmentation.

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Under this background, the footwear enterprises in the future will gradually adjust the product mix, improve the quality and grade of products, and increase the added value of products.

We should realize the competition from the output of products to the output of capital and the output of brands, and to participate in the world's big market with excellent quality, reasonable price and international brand.


At present, in the competitive pattern of China's leather shoes industry, BELLE has made full use of the funds raised in Hongkong to seize the market quickly, and has an absolute advantage in the mainstream business circles and large department stores in major cities of China.

The main market of Daphne from Taiwan is the mainland of China. It has a high reputation and retail sales are also growing rapidly.

The third place is AOKANG, AOKANG has been developing rapidly in recent years. The market share in 2009 was 1.07%, followed by the red dragonfly, with a market share of 0.60%.

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