Zhengzhou'S 141 Convention And Exhibition Brings 13 Billion &Nbsp; Next Year Plans To Reach 14 Billion 300 Million.

What are the business opportunities in the exhibition industry? The data are most convincing.

Yesterday, the Zhengzhou Convention and exhibition office came to the news, 2011.

The 141 exhibition brings 13 billion yuan.

In 2011, 141 exhibitions were held in Zhengzhou, with an exhibition area of 1 million 552 thousand and 900 square meters, representing an increase of 38.2% and 17.6% respectively over the same period.

The total number of participants was 2 million 600 thousand, and the exhibition industry directly drove 13 billion yuan, such as tourism, catering, accommodation, entertainment, pportation and other related industries, and became a new engine to promote economic and social development in Zhengzhou.

Meanwhile, on the seventh China International Convention and Exhibition cultural festival held in July, Zhengzhou was awarded the "ten largest brand exhibition city in 2010", and the Zhengzhou International Convention and Exhibition Center was awarded the "ten major brand Convention and exhibition hall of 2010".

Local exhibition brands grow rapidly

This year, Zhengzhou relies on pillar industries and professional markets to cultivate local brand exhibitions.

In 2011, 119 local exhibitions were held in Zhengzhou, accounting for 84.4% of the exhibition, with an exhibition area of 1 million 163 thousand and 400 square meters, accounting for 74.9% of the total exhibition area.

The number of independent brand exhibitions has been increasing, the scale is improving rapidly, and the specifications have been gradually upgraded. It has become a new force in the development of Zhengzhou's MICE industry.

At the same time, Zhengzhou is still cultivating and holding international exhibitions. In 2011, the number of international exhibitions in the city reached 4. In addition to the number of international exhibitors of the Zhengzhou National Fair, which was nearly two times higher than that of the previous session, China's sugar and wine and food fair and international sugar and wine fair, China International Products Exhibition and China (Zhengzhou) International abrasives and abrasives exhibition were held in Zhengzhou for the first time, attracting foreign businessmen to participate in the exhibition.

China International Exhibition on sugar and wine and the international wine and sugar fair international exhibition area, representing 27.3% of the total exhibition area, is the most internationalized exhibition held by Zhengzhou.

Next year plans to reach 14 billion 300 million yuan.

According to the introduction, the general target of Zhengzhou exhibition industry in 2012 is based on the location and industrial advantages, with the guidance of "marketization, internationalization, brand and specialization", to realize the leap forward development of the exhibition industry and promote the construction of the leading city of the exhibition industry in the central part of China.

There are 155 exhibitions in the whole city. The total exhibition area is 1 million 700 thousand square meters, which promotes the economic and social benefits of 14 billion 300 million yuan, and holds 10 large exhibitions of 30 thousand square meters. The key support for 10 independent brand exhibitions is bigger and stronger, and 5 new exhibitions that meet the industrial advantages and consumption hot spots of Zhengzhou are set up, and 1 international exhibitions are held.