Chinese Needle Will Explore Spring: A Fragrant Date

See spring again and smell the fragrance of flowers.

In March, spring will begin Home textiles From then on, the screen of knitting ushered in a colorful spring: dazzling bedding, thrilling underwear, breathtaking supermodels, refreshing summer cool products... Colorful new products in spring and summer lured people in the flowery season, luring them to a fragrant date.

The 94th China Needle Conference will focus on the concept of fashion, innovation and fission, break through the traditional mode, innovate the service concept, and maintain the tradition attract investment On the basis of functions, expand the connotation, focus on high-end, highlight image display and concept innovation, further strengthen brand communication and media publicity, and further deepen the influence of the exhibition at home and abroad, which will be a fashion in home textile and knitting industry in China and even the world Grand event 。

At the China Needle Sewing Fair, textile workers from all over the world gathered at the exhibition. They have a keen sense of smell, unique taste, and flexible mind. All international, mainstream, and cutting-edge things will become a point and become the inspiration elements of these brands, which will be delivered to every home space. The textile culture collides with various sparks here, either comfortable or full of style. China Needle Fair will cordially invite domestic home decoration retail and wholesale enterprises and home design companies to visit and purchase, to jointly appreciate the current trend of Chinese soft decoration fashion, and to jointly grasp the huge business opportunities in the rapidly developing domestic soft decoration market.

The reason why China Needle Sewing Machine Association adheres to the concept of fashion exhibition is due to many factors, such as the industrial advantages of the organizing committee in this field, strong internationalism of the exhibition, high participation of designers, professional complementarity, etc., so as to comprehensively display the latest trend of fashion development in the world today. At the same time, the rapid development of knitting and home textile fashion industry also provides a broad market for high-end product trade, and provides a broad prospect for the development of China Needle Sewing Association.

At the China Needle Fair, many enterprises have different demands. Some enterprises seek high-quality raw and auxiliary materials through exhibitions, some enterprises regard exhibitions as a source of supply for high-end fashion products, and some enterprises seek to improve their brands and catch international fashion trends. Many textile enterprises find partners through the exhibition platform of China Needle Sewing Machinery Fair, and open up new paths for development. A newly established Shanghai knitting company has gone out of its way by purchasing high-end fashionable fabrics through Hezhong Knitting Association. It has now opened 30 franchised stores and 70 sales outlets in China.

In recent years, when I walked into the China Needle Association, I felt that the Chinese flavor and Chinese characteristics were becoming more and more strong. With the maturity of the home textile market, domestic home textile enterprises have stopped blindly chasing foreign trends, and most products have almost got rid of the European style retro gorgeous appearance. Enterprises have begun to pay more attention to the patterns that Chinese consumers really like, and really dig into Chinese culture.

However, not only traditional culture can be called Chinese culture. Modern Chinese culture makes people see the development process and achievements of Chinese culture. Hundreds of Chinese enterprises participated in the exhibition and gathered together at the China Needle Fair. The strength of Chinese culture shown by this scale is huge. Exhibitors themselves have demonstrated Chinese culture - Chinese contemporary corporate culture. How is the enterprise positioned? What is the corporate culture? What is the level and quality of the enterprise in the exhibition? All these constitute the overall Chinese home textile enterprise culture.

In a word, China's home textile should carry out rational exploration and practical research on design culture. It should not only continuously improve the aesthetic value system of home textile, promote the value position of home textile design, but also pay attention to the investigation of the current vivid home textile culture. It should not simply stay on the observation and copying of traditional home textile design, and should have groundbreaking thinking that does not follow the rules, The realistic way out for Chinese home textile design culture is to have the tenacity to tap the cultural potential and the innovative feelings of being willing to be lonely.

There is no doubt that China Needle Association has become the "booster" of textile economic development. Then, why is the brand of Zhongzhen Club so attractive? Yu Yuenan, an important curator of the China Needle Association, pointed out that the exhibition economy, as a product of the market economy, should eventually be promoted to the market. It is necessary to transform the industry advantages into exhibition advantages, explore the development ideas of complementary advantages and strong combination, and run the China Needle Association well according to the brand management strategy.

First, China Needle Association will help improve the image of industrial clusters. Exhibition activities are the "diplomatic activities" of the industry, which will have a positive impact on the image of the region and help promote the image of industrial clusters. For the industrial clusters participating in the exhibition, the publicity effect caused by global media attention is more important than any economic benefit.

Second, Chinese acupuncture will help improve brand attractiveness. One of the purposes of brand promotion is to "create attraction". Many brands are invisible champions in the industry, but they lack corresponding strategies to promote and attract attention. These brands need to attract outside attention and generate consumer demand through exhibition or other activities.

Third, it helps to change the seasonal consumption of textiles. Seasonal problems are very puzzling for many home textile enterprises. Many home textile brand stores are overcrowded in winter and empty in summer. By participating in exhibitions or innovating exhibition activities, seasonal consumption can be extended and even new hot spots can be formed.

The key to innovation of the exhibition lies in "change", and the theme of this China Knitting Fair is also "fission". The sponsor hopes to convey that the soul of Chinese knitting home textiles lies in creation through the exhibition. In fact, it is "change", which is not only the change of external manifestations of design, but also the "change" of internal "culture" that keeps pace with the times, and the "change" of Chinese textile design The goal is always unswerving, which is to build "the style of Chinese textile". The specific ways to construct Chinese design style are: first, to blend Chinese culture into the international mainstream design style; The second is to carry out international transformation of Chinese traditional design, so as to build a Chinese textile design style with Chinese cultural connotation.

Only by creating and building a Chinese style national design style can we guide the trend of international textiles and create a number of brands with Chinese design style and international vision. "Chinese style" should reflect the modern characteristics of Chinese textiles, become an indispensable part of the international textile pattern, and gradually acquire the "voice" of international textile design fashion.

The coming Zhongzhen Fair will send a strong signal: the era of modern textile stylized design with Chinese characteristics is coming! With the arrival of China's textile brand marketing era, for the marketing of home textile and knitting brands, the formation of design style is the core of establishing brand image. When establishing brand image, enterprises should timely conduct market research and analysis, conduct personalized design research with Chinese national characteristics, and accurately position their product design in a short period of time, To form a personalized fashion design style with Chinese cultural characteristics.