International Fast Fashion H&M, UNIQLO And Other Rapid Development Of Local Fast Fashion PK Can Eat?

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< p > with the rapid development of < a href= "http://sjfzxm.com/news/index_s.asp" > UNIQLO < /a > ZARA and H&M in China, the pace of domestic clothing brands entering the fast fashion field has been accelerating. However, many domestic brands imitate a href= "http://sjfzxm.com/news/ http://sjfzxm.com/news/" and "fast fashion" mode, and have not imitated the vitality behind them.

However, can the local fast fashion be much better than the international brand PK? A lot of people in the industry are not optimistic about it. Let's have a look at the details. < /p >

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The rapid development of international fast fashion brands in China P.

Since UNIQLO landed in Shanghai in 2002, fast fashion has been rooted in China for more than 10 years.

As of June 2013, the number of four fast fashion brands UNIQLO, ZARA, a href= "http://sjfzxm.com/news/index_s.asp" > H&M < /a > C&A has reached 523 stores in China, covering all major and second-tier cities.

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< p > perhaps it is the fast growing fashion international brand that keeps many domestic brands looking for this cake.

It is reported that from Metersbonwe to Guangzhou local clothing brands are constantly accelerating their expansion.

Yesterday, Guangzhou a href= "http://sjfzxm.com/news/index_s.asp" > innI < /a > the fast fashion chain brand created by the company "a href=" http://sjfzxm.com/news/index_s.asp "ettehouse > /a", at the opening ceremony of Beijing road in Guangzhou, Ying Li company chairman Wu Liying's high profile announced that in the next 3-5 years, 60-80 fast fashion chain fashion houses will be set up in the whole country.

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< p > however, Huang Huajun, President of the first commercial network, who has been studying the fast fashion industry, pointed out that many domestic brands imitate the fast fashion mode, but have not imitated the vitality behind them.

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< p > Huang Huajun pointed out that one of the advantages of fast fashion lies in the strong supply chain support and the high turnover of goods brought by the rapid market reaction speed. For example, < a href= "http://sjfzxm.com/news/index_s.asp" > ZARA, from the < /a > design version, customization, shipment and upper shelf chain to an astonishing 15 days, this is the other a href= "http://sjfzxm.com/news/index_s.asp" > dress brand < /a > hard to surpass.

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To achieve this point lies in its strong design power. < p >

"Designers are not necessarily top-notch, but they can accurately capture the fashion trend, and the designer team is very powerful to help them, which is not imitated by many domestic enterprises."

Huang Huajun believes that this is very important, is to ensure that fast fashion brands not only goods on the shelves fast, and goods in line with the taste of fashion crowd.

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On the other hand, on the other hand, as the size of the shop is large, the upstream manufacturers are willing to supply the lowest price and the fastest speed, which is also the core competitiveness of the P.

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