Red Dragonfly Electricity Supplier Hangzhou "Settle Down"

< p > electricity supplier as < a href= "//www.sjfzxm.com/news/index_c.asp" > footwear industry < /a > new growth point is more and more apparent.

Recently, the Hangzhou Dongfang Electronic Business Park "home" Red Dragonfly electric Hangzhou branch announced that nearly a year since its operation, the company has made profits.

Last year, the Hangzhou Red Dragonfly Agel Ecommerce Ltd was founded and employs more than 40 people.

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< p > Red Dragonfly electricity supplier official said, "a href=" //www.sjfzxm.com/news/index_x.asp "Red Dragonfly < /a > the electricity supplier set up a branch in Hangzhou, will fully develop new business growth point, explore new growth mode, and make it become an incubator for new business of Red Dragonfly electric business, attract high-end talents to join, pform the most advanced industry information, and become the future operation center, service center and intellectual output center.

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The red dragonfly was set up in the electronic commerce department in 2009, P.

In 2011, Wenzhou was the first to establish the Zhejiang Red Dragonfly "a href=" //www.sjfzxm.com/news/index_cj.asp "> Electronic Commerce < /a > limited company, operating independently in the form of the company.

In response to the needs of online customers, the Red Dragonfly electric business insists on independent research and design and production of products, completely different from offline products, making an independent freight forwarding.

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< p > < strong > Red Dragonfly official Mall: brand electric business penetration rapidly increased < /strong > < /p >

< p > look at the footwear industry at this stage. The competition pattern of the three industries is gradually forming: Tmall, Jingdong comprehensive e-commerce giant; excellent purchase, good Le buy and other vertical e-commerce; the third category is the shoe brand self operated e-commerce platform, such as red dragonfly official mall, Nike official website monopoly.

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< p > < strong > according to industry analysis, the current competition pattern is closely related to the development history of China's electricity supplier.

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< p > in the early days of the development of e-commerce, Taobao based e-commerce platform focuses on training users' habits of online shopping, expanding the low sales environment of small and medium-sized agents and independent small sellers.

Followed by a vertical channel based electricity supplier, mostly for agents to further distribute, to vertical large platform as a development goal, through the capital operation to dig deep industry user demand, but the types of goods have not changed significantly, mostly in the inventory of goods, and some vertical electric business has become a "tail cargo" sales platform.

Li Xiangwu, general manager of Red Dragonfly official mall, said: "nowadays, with the continuous upgrading of the quality requirements of online shopping users, the brand self operated e-commerce platform will gradually become the mainstream of consumption."

This effect is very intuitive to reflect the current electricity supplier festival activities.

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< p > "double eleven main promotions sellers are mostly large enterprises, big brands, so also encountered goods inappropriate, goods wrong edition and other problems.

The sellers in double twelve are mostly individuals or small businesses, and their influence is limited.

An online shopping user said, "now everyone online shopping will lock the seller and brand, and target out."

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< p > < strong > Red Dragonfly official Mall: the electricity supplier will return to the brand value essence < /strong > /p >

< p > Analysys e-commerce analyst said it is not hard to see that the cold reception of the two Taobao platforms is related to the online shopping users pferring the independent platform of brand e-commerce.

Combined with the current situation of China's electricity supplier, we can deduce that the brand will become a new point of interest.

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< p > Li Xiangwu, general manager of Red Dragonfly official mall, said that the essence of e-commerce is still business. Brand electric business is only the exporter of brand value. In the long run, the footwear business and the whole online shopping industry will eventually turn to brand value competition, and the premium of brand value brought by brand electric business will become more and more obvious.

It is reported that red dragonfly official mall to facilitate users to buy, provide a key order, users do not need to register can directly purchase orders.

"The operation of the independent platform not only provides more convenient shopping services for the Red Dragonfly brand enthusiasts, but also provides shopping experience for the Internet, such as cash on delivery, national mail and so on, which will be an important part of brand management," said the head of the Red Dragonfly official mall operation Department.

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< p > "many shoe brands have found the feeling on the electronic business platform."

A footwear brand official said that the conflict between the online and offline channels that had plagued the footwear brands had not become a problem at all. "The electricity supplier is no longer a sewer for sale, but a new engine for the enterprise to increase."

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< p > < strong > Red Dragonfly official Mall: brand entry to make the rapid competition of the electricity supplier industry restructuring < /strong > < /p >

< p > China's local online shopping market begins with Taobao's C2C mode. After the development of online shopping market to a certain stage, the advantages of B2C mode begin to appear. With the development of online shopping market, the footwear brand market is becoming mature.

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< p > according to the report of the footwear industry, the footwear brand is taking advantage of its brand advantage to occupy the market share of the online shopping market.

The report said that the business giant built Tmall brand platform, the purpose is to kill the impact of low price, low quality and low cost Taobao mode; while the vertical footwear brand platform, under the impetus of venture capital, "burn money" to gain market size and supply chain status, unless it can occupy market strongholds in a certain time, attract VC's endless source of funds, and make profits as soon as possible, otherwise it will not be able to establish long-term sustainable business mode in the long run.

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< p > of course, at this stage, the development of brand electric business has not been plain sailing.

It is reported that the pfer of consumption power has made footwear brand manufacturers have to pay more attention to online channels. But because of the higher cost of establishing independent operation platform by brand e-commerce providers, increasing investment in network terminals has become a dilemma for footwear brand manufacturers.

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< p > < strong > Red Dragonfly official Mall: purchasing power pfer promotes brand acceleration network layout < /strong > /p >

< p > AI consulting related information shows that the brand < a href= "//www.sjfzxm.com/news/index_s.asp" > the electricity supplier market < /a > investment is higher than traditional channels, but the development potential is huge.

It is reported that on a large online shop platform, search for a brand at random, a large number of words such as "genuine", "special counter", "purchasing original authentic goods" and "flagship store" are gushing out. It is generally difficult for consumers to judge which is true or false, and more consumers are willing to buy the direct platform of brand electric business.

"It is the positive demand of consumers for the brand that has led the footwear brand to enter the network. The form of Direct stores is more conducive to the direct grasp of consumer demand."

Red Dragonfly official mall brand Department official said.

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< p > according to industry analysis, with the maturity of the brand e-commerce market and the gradual increase of brand awareness, the network entry of footwear brands will be more robust.

Li Xiangwu, general manager of Red Dragonfly official mall, said that quality and after sale protection will be the key consideration for online shopping.

Red Dragonfly official mall was founded in 2012 in November. It is the peak period for the footwear brand to enter the electricity supplier network.

"The trend of buying brands from customers is that there are only a few dozen to a few hundred per day from the beginning. The increase in the sales volume is the standard of assessment; the conservative estimate is that the business target of the independent platform will reach 50 million next year."

Li Xiangwu said.

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< p > AI consulting related information shows that e-commerce is the new channel, and the essence of its brand supply chain management is the same.

In the future, e-commerce in China will tend to be meticulous development in terms of services and technology. The online channels of footwear brands and traditional channels should be combined. Supply chain collaboration will become an essential element of competition. The model of Red Dragonfly official mall undoubtedly provides a good industry paradigm.

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