Transnational High And New Materials Enterprises Develop High End Foamed Shoe Materials To Pave The Way For Transformation Of Strength Shoe Enterprises.

Entering the October, the new autumn and winter market Gym shoes And so on. Shoe material Demand has also been significantly strengthened. Shoe material industry began to pick up. Over the years, EVA is the first choice for sneakers. However, in the past ten years, the softness, adhesion and foaming properties of EVA can no longer satisfy consumers' fitness requirements. At present, with the rapid growth of people's fitness needs, footwear The formula designer at the bottom of the manufacturer and shoe is looking for new solutions to improve the performance of the product. Dow chemistry is one of them. The development and production of INFUSETM OBCs is a comprehensive innovation in the bottom of sneakers.

　　 Comprehensive innovation of Dow INFUSETM OBCs sneakers

Compared with the traditional EVA and POEs, INFUSETM OBCs provides high performance brand sport shoes with high resilience, low compression permanent variable, low shrinkage and better softness. The performance is higher than that of EVA material, and the cost is lower than TPU and SEBS. Dow elastomer business R & D scientists elaborated on the advantages of INFUSETM OBCs in sneaker bottom application:

The first is resilience. In this respect, INFUSETM OBCs has a unique structure, which provides excellent resilience as well as high crystallinity and partial shrinkage control, keeping the low crystallinity amorphous part in a stable dimension. It combines two contradictory aspects well.

Secondly, compared with the traditional midsole, the middle sole of the INFUSETM OBCs can be used to lighten the sports shoes while maintaining the same elasticity. This is undoubtedly very good for athletes. And at the same time to achieve lightweight, outstanding compressive deformation ability to ensure the life of shoes. For example, shoes that use INFUSETM OBCs can be removed after wearing them for a day, and restore the original shape at night time. The degree of recovery is almost 100%.

Moreover, one of the characteristics of INFUSETM OBCs is that it can improve the feel of shoes, such as "rubber feel". The traditional EVA shoe material is strong and hard. The shoes made of INFUSETM OBCs are more soft and less irritation, making the contact between human skin and shoes more comfortable.

　 Dow's INFUSETM OBCs's global promotion strategy

Dow elastomer business is mainly focused on the promotion of sports shoes, but Dow's business is not only in sports shoes. INFUSETM OBCs has also been successfully applied in the one-step production of women's shoes, as well as some high-end brand slippers. Many shoemaking enterprises and footwear traders have feedback on the uniqueness and advantages of this product. Dow will start a comprehensive promotion of globalization from China.

In the promotion strategy, INFUSETM OBCs, whether facing the Chinese market or the international market, eventually hopes to convey the physical property of INFUSETM OBCs to the brand. "In the domestic market, we are closer to manufacturers, promoting our understanding of materials and shoe manufacturers. In the European and American markets, we are more closely related to brand names and discuss the application of shoe materials in the most direct way. For example, domestic brands, their production resources are in the domestic market, and we are more focused on leading brands and producers. The two way is slightly different, but ultimately we are going to promote the brand to our material consensus, there are certain selling points when we do brand promotion. Mr. Yan Mingfeng, Asia Pacific Regional Marketing Manager of Dow elastomer business department, said.

The physical properties of Dow INFUSETM OBCs have satisfied the needs of customers well. "To remain competitive, we need to understand what customers really need and what they care most about," said Yu Haiyang, a research and development scientist at Dow's Asia Pacific elastomer business department. Based on the understanding of the market and customer feedback, for high-end sports shoes in the midsole, customers focus on three aspects: first, comfort. That is better cushioning and supporting. Two, durability. Shoes can not be crossed hard, then they lose their value. Three, especially for running shoes or basketball shoes, high resilience. These three points are the most critical factors. By virtue of these three factors, Dow has satisfied the needs of customers and maintained high competitiveness.

From the initial EVA polymer to polyolefin elastomer (POEs) to the present INFUSETM OBCs, it is a process of continuous development, innovation and progress. The good news began in 2013 - Dow's INFUSETM OBCs is very popular in shoe sole applications and integrated molding. Mr. Yan Mingfeng predicted: "in 2011 -2012, our sales were almost zero; in 2013, our sales volume has made breakthroughs; in 2014, sales will be double that of last year. The current market utilization rate is small, and it can be predicted that the market prospect is very broad.

　　 [about Dow Chemical]

Founded in 1897 by Herbert H. Dow in Midland, Michigan, Dow, with its leading specialty chemicals, high tech materials, agricultural science and plastics, provides a wide range of products and services to customers in 160 countries and regions around the world. It is used in the rapidly developing markets of electronic products, water treatment, energy, coatings and agriculture.

As early as in the 30s of last century, Dow has already done business in mainland China and has invested 900 million US dollars in China. Dow's sales in Greater China in 2009 amounted to $3 billion 700 million. Dow has five business centers and 20 production bases in the Greater China region with about 3900 employees, and China has become the second largest market for Dow in terms of sales volume. By the end of 2013, Dow's annual sales amounted to 60 billion US dollars, and its customers in 160 countries around the world. In 36 countries, there were 201 factories in its production base, with more than 6000 products, and around 53000 employees worldwide. NYSE:DOW is one of the top chemical giants in the world. The company is committed to combining science and technology with innovation, and constantly innovating to create a better life for mankind.