Shishi Garment Export Enterprises Face New Challenges Directly

"It can be said that it is worse and worse. Our company will lose 2 million yuan for a batch of orders."

Yesterday, when the central parity of RMB against the euro was "broken ten", Yu Chang, a well-known export company, complained.

At the beginning of the year, the company signed a 2 million euro contract with the European supplier during the peak of Euro appreciation. The contract agreed to settle in Euro. The second half of this year is the delivery date of this shipment. I did not expect the euro to depreciate and depreciate again. At present, the euro exchange rate has dropped 10%%.

The euro's fall will only fall to the gross margin of 10%%.

In September 2nd, the central parity of RMB against the euro was revised to 1 euros to 9.9667 yuan, the first time to break through this important juncture at 1:10.

The exchange rate has made many export enterprises of Shishi to be affected by the European market, because this year, some enterprises exporting lions to the European Union have changed to foreign exchange settlement.

Yesterday, Mr. Huang, a marketing department of a clothing company exporting to Europe, told reporters that because of the appreciation of the RMB against the US dollar this year, the company converted to Euro trading in May.

Zhang Shi, another foreign trade company in Shishi, is worried about the fact that since 2008, the appreciation rate of RMB against the US dollar and the euro has been above 6%%.

At present, the euro has accelerated depreciation trend, and the general direction of depreciation will not change in the short term.

That is to say, this year's export enterprises will be affected not only by the depreciation of the US dollar but also by the depreciation of the euro in the future.

People in the city's foreign trade and Economic Cooperation Bureau said that in the first half of this year, the growth rate of imports and exports of textiles and clothing in the United States and the EU showed a slowdown or a downward trend, and external demand shrank. If the trend of RMB appreciation for the euro continued to accelerate, the pressure on some of the export enterprises of Shishi would increase again, because the EU is still the main market for foreign trade in Shishi, and some of these enterprises have adopted the euro settlement.

According to its analysis, export clothing is difficult to offset by raising prices.

In the past three years, the cost of China's textile exports has increased by about 60.89%%, while the average export price has increased by only 35.88%%.

This person believes that in the current export enterprises have entered a difficult period of high cost squeezing profits, Shishi enterprises in the relatively low volume of exports, at the same time, efforts should be made to increase the added value of export products to offset pressure, but also seriously consider how to deal with the current exchange losses.

Shishi export enterprises should find experience from US exports this year, effectively cope with the new challenges to euro area exports in the future.