Discussion On The Best Mode Of Middle And Low Grade Clothing Network Cooperation
The network cooperation of middle and low grade clothing is much more difficult than that of high-end clothing.
1、单位价格低,相对成本就变高。 简单地讲,同样拍照、做图,上架到网站做一个广告,如果卖出的件数相同,供货商从中获得的收益是相差很大的。从趋利的角度看,网络合作日益趋向中高档,是一个必然。
2、低档货变动快,常常白费力气。 我这里说的低档,主要指价格的低,其中有一些品牌尾货,品质是相当好的。正因为如此,高品质加低价格,这货遇上合适的买家就会迅速清掉。这样的货,常让我白费力气去拍照、整理资料,客户如果要求严格按照拍照的那个款去提货,十有八九难以成交。
The above two aspects are summed up in my long-term practice, which is also a difficulty in the paction of low-grade goods. What is the best way to continue the supply of low-grade clothing stores? Let's take a look at the characteristics of network cooperation between low and medium clothing. We aim at this characteristic to explore the best way to cooperate.
1、货源充足,种类繁多而款式复杂多样--服装店的要求也恰恰是最好一款一两件,不要有重复。因此,卖家为什么一定要看了图片之后严格指定呢?如果一一拍照,那需要多大的精力?供货付出与收益是严重不成比例,谁愿意做这样劳而无功的事呢?能否指定一部分,按照自己市场情况划定范围,再委托供货商按图索骥来配货呢?
2、某些质优价廉的品牌尾货,因其性价比高,变动极快。如果买家判断这样的货适合自己的市场,完全可以委托供货商直接供货。也就是说,不必拍照不必看版,出了尾货就联系交易。这样的货,是同一个品牌或同一个公司成系列的,品质有保障,风格是相同的,就算每个款式不一样,也是八九不离十。如果硬要看了图片才肯交易,其结果是一场空。。。。。。于是你只好等下一批出货,你还要看图片再确定,于是又是一场空。。。。。。
To sum up, I think the best mode of supply of medium and low grade clothing network should be: buyers should choose and provide models for delineation of suppliers' existing goods, and suppliers will understand the intention of buyers and flexibly distribute goods according to the source of goods.
Editor in chief: Yang Jing
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