Home Textile Industry Status And Industry Innovation, Independent Design To Achieve Dislocation Competition

This year's popularity is the comprehensive utilization of various processes, various raw materials and colors.

Home textiles are necessities for life and also an important branch of the textile industry.

With the improvement of material level and people's noble pursuit of home life, China has become a big consumer country and a big manufacturing country for home textiles.

In recent years, China's home textiles industry has been growing at an annual rate of over 20%. As the home of home textiles, Guangdong is catching up with the Jiangsu, Zhejiang, Shandong and Shanghai regions. Insiders say that the independent design is widely advocated as the magic weapon for leading the Guangdong textile industry to achieve dislocation competition and maintain the forefront.

　　行业现状 两大因素拖粤家纺后腿

According to the data of China's home textile association, as of the end of 2007, the total number of home textile enterprises in China was close to 20000, of which nearly 4000 were large-scale enterprises, mainly concentrated in four provinces of Shandong, Guangdong, Jiangsu and Zhejiang.

Shandong is mainly covered with towels, while Guangdong, Zhejiang and Jiangsu are mainly decorative cloth and bedding.

After years of development, a number of domestic textile industrial clusters have been formed in these areas.

As the cradle of domestic textile technology, Guangdong home textile industry has taken the lead in the whole country.

At present, Guangdong is still an important home textile industry base in the whole country, and it keeps abreast of Jiangsu, Zhejiang, Shandong and Shanghai provinces.

The main advantages of Guangdong's home textile industry are high brand awareness, strong R & D capability, fashionable and fashionable products, and perfect marketing network.

It has many well-known domestic brands, such as bedding's elegant Fang Ting, fuanna, Alan, Dai Funi, and so on.

With the cancellation of export quotas and the disadvantages of cost, the development trend of home textiles in Guangdong has weakened over the past two years, and the textile industry in Guangdong is facing new market situation. It is necessary to adjust the industrial structure.

"Guangdong enterprises can not compete with their competitors in terms of product prices, costs and production scale, but should achieve dislocation competition."

Huang Jinquan, President of Guangdong Home Textile Association, said that the relocation of many manufacturing enterprises in Guangdong in recent years had a relatively small impact on the home textile industry. By outsourcing the production to the more advantageous foreign enterprises, the enterprises used the best production links of Jiangsu and Zhejiang to serve the Guangdong enterprises, while the core R & D, design and manufacture remained in Guangdong, which brought higher value-added to the products through the design innovation and service marketing of high-end brands.

Innovative design has become the everlasting variety of curtains, bedding and other home furnishing products.

　　设计变革 向先进国家取设计理念经

As the ever-changing curtain, bedding and other home furnishing products, design is undoubtedly the foundation of life.

Huang Jinquan, President of Guangdong Home Textile Association, said that throughout the current home textile and textile enterprises in China, especially in Guangdong, as early as a few years ago, they realized that the development mode needed innovation. In the early stage of the development of traditional industries, the development mode of the textile industry had lagged behind and many contradictions were concentrated in 2008.

But at present, the domestic soft environment is not enough to stimulate more home textile enterprises to join the ranks of independent innovation design.

For example, the respect and protection of intellectual property rights by the state, industry, enterprises and society are not enough. The support and reward of government, association and enterprises for design innovation is not enough.

Anthony, a famous designer in Italy, believes that China has good themes for home textile designers. China's Qin Dynasty was resolute and resolute, the Tang Dynasty was gorgeous, the Ming Dynasty was very leisurely, and the Qing Dynasty was very unruly. All these need to be understood and appreciated. He also suggested that Chinese designers should learn some other design concepts of other advanced countries, but the design did not need to change themselves, nor did the design need other people to move closer to us.

Zhang Guoren, a master of home textile design in China, believes that a mature home textile brand must have good design and good designers.

The soul and core of home textile design lies in innovation. The design innovation can be considered from three aspects: first, the innovative thinking from the factors of scientific and technological progress, environmental protection factors and cultural blending; and second, from the perspective of expanding the home textile design space, we should diversify the market, constantly subdivide and expand, and make the home textile bigger and stronger; third, we should think about the diversification, differentiation and individuation of the design.

　　展会效应 助力行业创新和地位提升

Undoubtedly, the exhibition economy is a ladder to support and promote the rapid development of many industries in Guangdong. So is the home textile industry in Guangdong.

Since 1997, it has been integrated into the "Guangzhou international home textile exhibition" in the two annual "Guangzhou International Furniture Exhibition". The 20 successive exhibitions have greatly promoted the industry. Especially after moving to Shenzhen in 2006, it has played a positive role in improving the industry and improving the status of the industry.

At the 2008 autumn Shenzhen international textile exhibition, which was just concluded at the beginning of the month, more than 200 home textile enterprises from South Korea, Japan, Shandong, Zhejiang and Guangdong attracted hundreds of thousands of professional buyers.

At the same time, in the aspect of grasping and promoting the trend of fashion, all the exhibitions have been bearing the role of fashion vogue.

According to Xiao Jiancheng, Deputy Secretary General of Guangdong Home Textile Association, this 2008 autumn home textile exhibition is mainly dominated by low-key luxury style and European style. The flower pattern and color are neutral and more integrated into metallic color. This year's popular method is the comprehensive utilization of various processes and various raw materials, plus the presentation of colors, so that the cloth art can be displayed in thousands of styles.

Insiders from source Zhicheng and fuanna believe that Guangdong international home textile exhibition has greatly expanded the brand category and selection category since its three session in Shenzhen, adding wallpaper, ornament furniture, garden products, etc., further enhancing the market efficiency of the exhibition, bringing more convenience to many merchants, and also mining the connotation of the industry to improve the specialization of the exhibition.