Consumers: Small Feet Are Also Difficult To Buy Shoes.

　　 网友“宝贝婷”有一双小脚，穿34码的鞋都嫌大，每次她都在童鞋区淘鞋。今年就要大学毕业了，她想买双成熟点的皮鞋，找遍武汉大小商场都失望而归，无奈上网发帖求助，引起了“小脚女士”的共鸣。

Netizens "knead" said that their feet had just arrived at 34 yards, and it was very difficult to buy flat shoes with this pair of yards. The flat shoes in the mall were over 35 yards.

At the moment, many brands of new sandals listed, but also touched the "little feet lady" heart.

Netizens "Silver Heart" said that she did not dare to spend the summer. If she wore a pair of high heeled sandals, it would be easy to sprain her feet and had to be punished for the summer.

According to the reporter's statistics, the ladies' shoes code for complaints is concentrated between 32 yards and 34 yards.

[reporter visits]

In recent days, a reporter visited a shoe store in Wuhan's main business circle and found that women's shoes were below 34 yards, and men's shoes were below 39 yards.

On the evening of 20, 8 o'clock, the reporter came to the fruit lake pedestrian street and asked 3 shoe stores one after another. The clerk said the minimum size of the shoes was 35 yards.

One shop is putting on new sandals, and the clerk said that if you don't mind the style, you can store the stock from other stores last year, but the minimum is only 34 yards.

At 9:30 yesterday morning, the reporter came to the Kuma mall in Hankou.

In front of BELLE, Teenmix and other brand women's shoes counters, the reporter asked if there were 33 yards of shoes.

The salesperson shook his head. "The shoe size is too small to be available."

A salesperson of a brand shoe in Shanghai says the brand doesn't have 33 yards of shoes in all Wuhan.

A salesperson of a brand shoe in Taiwan said, if the foot is fat, you can try the 35 size shoe with elastic belt.

If the feet are thin, they can only go to the children's shoes area.

The reporters also visited several shoemaker shops in the Fen Fen street and the people's Square. They said they could order women's shoes more than 40 yards, and the shoes were not ordered.

Reporters also according to the netizens' recruitment, login Taobao small shoe shop, there are 30 yards - 34 yards of small size shoes, customized customers to add manual costs, up to 30 yuan.

[manufacturer commentary]

Footwear dealers said yesterday that women's shoes in the market accounted for more than 80% from 35 yards to 38 yards, of which 37 was the largest, accounting for more than 40%.

Women's shoes with a size of less than 35 yards or more than 40 yards need less manufacturers, and the number of small size shoes is less than that of large size shoes.

Xu Bin, the head of Bai Yi Fang, said that the design of each type of shoes has a golden ratio. Compared with large size shoes, small size shoes can design fewer models and have less market share.

Especially for some high-heeled sandals, if the heel is high and the shoes are short, the center of gravity may be unstable.

In addition, each shoe code custom mold, a certain amount of production to reduce costs, small size shoes because of the market demand is too small, resulting in many brands are reluctant to mass production.

Xu Bin suggested that "lady with feet" can buy a larger size shoe and then go to the shoemaker shop to improve it.

Consumers of such groups can also spontaneously organize themselves, and can be made directly to manufacturers.