Experience Imparting: How Can A Clothing Store Profit?

Don't doubt that the first feeling of a mature brand should be a visual enjoyment with a high degree of beauty. Therefore, international brands such as Dior, Chanel and GUCCI are quite familiar.

No matter from the brand font, color, product style, or from the promotion of the brand's terminal image, these brands have to maintain a certain degree of uniformity.

First, a simple example is that the clothing brand promotes the standard shop in the whole country, which is equivalent to setting up a standard image and an outdoor billboard in the most prosperous commercial area of every city. This influence is self-evident; secondly, with the development of the brand, the goods will be serialized, and the display of the goods yard will be implemented by the company after unified training. Therefore, no unified shop will be unable to guarantee the liveliness of the freight yard.

Shop promotion is a systematic project. It is a necessary condition to take the road of brand and is the basis for forming a win-win situation. Therefore, it must arouse the attention of clothing companies and franchisees.

terminal

Style positioning, it is clear whether your brand is casual or formal dress, men's clothing or women's clothing.

Casual wear shops should give people the feeling of being free and relaxed. They can give the background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded and displayed and displayed on the side.

The color of women's clothing should be feminine. Light blue + white, red + white, purple red + white, camel + white, white, black + white are all good choices. The line must be streamlined, thin, light and soft, and more mirrors (women naturally love to look at the mirror. When you have many mirrors here, even if they do not look at your clothes, they will attract them.

Men's clothing is mainly made of coarse mineral lines and deep colors, mostly made of walnut and other materials.

We identified the location and the following elements of store design:

1., the color of the store should be unified, and the color of clothing and decoration should be very harmonious, so that people can see the main color of your store at a glance. But the unity that I am talking about here is not to make the dress and decoration color exactly the same, which will make the store look dull and monotonous, and let the local contrast and obey the whole.

2. the purpose of lighting.

Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. In particular, models and individual display must be set up with spotlights.

The color of the light should also be appropriate, and the blue light gives a very cool, cool, psychedelic feeling (selling summer clothes), the yellow light, and a warm feeling (selling winter clothes).

3. the fitting room is very important. Customers decide to buy clothes mostly in the fitting room. Now there are many shopping rooms fitting rooms which are simply unsightly (which affects sales). Imagine: when your customers walk into your fitting room, step on the soft wool carpet, close the door of the exquisite doorknob, try to wear a dressing table to make her comb her hair, still spray fine perfume, do you feel like a princess? (the princess will buy her own clothes).

Note: third referred to wool carpet,

4. the shelf space should be allocated to the main walk and the auxiliary channel. The width of the main channel should not be less than 120 cm, and the width of the secondary channel should not be less than 80 cm.

Image background plate to main entrance or main channel.

Which stores can sell what price, do not stingy your store decoration, think it can improve the value of clothes for you.

Similarly, a piece of clothing is placed on black marble and then a fine light can be sold to 5000. If it is placed on a wooden block, it will sell at most 500.