Department Stores Compete For Spring And Red

During the long holidays of the Spring Festival, businesses promoted the promotion of "5 fold up", "full 100 to send 60" and "members to enjoy the discount".

When the winter clothes were cleared, the major shopping malls jointly built a shopping season for consumers.

Statistics from Beijing's business sector show that 37 shopping malls, including Xidan shopping malls, Wangfujing department stores, and contemporary shopping malls, have achieved sales of 940 million yuan in 6 days, an increase of 5.7% over the same period last year.

Because of the rising cost of raw materials and manpower, this year's new model

Spring clothing prices rose 10%

Many people were busy preparing for the new year's products. Before the Spring Festival, they went out shopping and bought "red clothes" and "accessories" to "arm themselves". Among them, besides the big consumer army of Ben Nian, the investment gold was also popular with consumers.

The red coat of Xidan shopping center is sold out of stock, and the sales of red underwear is one day a week.

According to the staff of Xidan shopping mall, the red coat and sweater were sold very well at the beginning of the lunar new year.

A price of nearly 1000 yuan.

During the Spring Festival, spring stores were launched in many department stores.

According to the mall staff, because of the rising cost of raw materials and manpower, the price of new spring clothes this year increased by 10% over the previous year.

Fortunately, if consumers do not have a high demand for fashion, they can buy three or cheaper winter clothes.

Take down garments as an example, the down coats of the year before the Spring Festival were up to 1000 yuan due to the price of down, cloth and raw materials, but during the Spring Festival, with the advent of "spring", merchants made more profits, and down garments often used "special price" and "70 percent off" rewards.

In the face of inflation, consumers also learned to buy gold to preserve value.

Vegetable sales accounted for a large proportion of investment in gold, while gold, platinum, diamonds and other popular, rings, necklaces, pendants, brooches and other trinkets selling red hot.

Data from vegetable 100 show that sales increased by 88.4% during the holiday season.

"Spring River Plumbing duck prophet."

Tang Jiarui, Everbright Securities, said that the overall rating of the retail industry should be raised to buy. It is suggested that investors can improve the overall allocation of the retail sector and pay close attention to retail stocks benefiting from the Spring Festival consumption.

These Spring Festival benefiting plates are just five sub sectors of the retail sector, such as chains, gold jewelry and general merchandise.

Three major business circles in Beijing have their own characteristics.

Behind the industry as a whole, there are also some department stores that are hot and cold.

Simple department stores do not have much traffic flow during the Spring Festival. The department stores or business circles that have entertainment functions such as movies, books, game rooms and so on are more attractive to consumers.

In Beijing, it is a contest between three business circles, namely, Xidan shopping mall, Wangfujing department store and Beijing urban and rural areas.

Xidan business district is a youth oriented business district with the theme of "fashion, taste and leisure", mainly for customers under 35 years of age. The Wangfujing business district is driven by a pedestrian street with a traditional positioning.

The Gongzhufen business district, which is mainly composed of urban and rural department stores, is a department store that mainly meets the needs of some consumers. It mainly deals in clothing, daily necessities, etc. there are certain restaurants, but entertainment facilities are relatively few.

It is precisely because of the different characteristics of the business circle that the flow of people is quite different during the Spring Festival. The location of Xidan business circle has made it a shopping and consuming place for Beijing residents, and the flow of people is large. The Wangfujing business circle has attracted many foreign tourists to Beijing because of its many Beijing characteristics.