Valentine's Day "Romantic Marketing" In Department Stores
This year
Valentine's Day
It exploded the first large-scale promotion of rabbit in spring.
This round of sales promotion is very extensive.
Market
Supermarket,
Florist
Wedding dress, movie city, online shopping and even pet market have been brought up, making this "romantic marketing" more lively.
Valentine's Day is coming. Wuhan department store is "sweet taste".
Wuhan Zhuang Sheng Guang Guang Department Store
The declaration of true feelings is raised, and the declaration that he wants to write to him is written on the real card. He will select the most romantic statement and present a beautiful gift. In February 11th, -14 is still in love with Valentine's day, sending 600 yuan to 400 yuan of shopping coupons, giving love to the romantic battle. On Valentine's day, the cash portion is 520 yuan (large merchandise 999 yuan) to participate in the lottery.
Guang Bai Department Store
February 12th -17 day popular merchandise single ticket cash part of the total 88 minus 40, and then sent 300 yuan to send 50 yuan coupons (except designated); cosmetics 8-9 fold after the single vote cash part of the total 300 to send 30 yuan coupons.
New world department store China World Trade Center shop
On February 12th, -2, 14, VIP sent 1 beautiful roses to the store, and VIP bought 110 yuan to participate in the "lifetime romance" raffle event. It had the opportunity to get 1 nights of "5 star hotel couples honeymoon suite", 1 sets of "5 star hotel romantic couple coupons", 1 "20 yuan Japan and South Korea living room voucher" and 1 "sweet love lollipop"; bought 520 sets of 520 yuan and 520 yuan to send "couples movie packages" to the set, plus the yuan yuan to send "Holland direct tulips and rose gift boxes" boxes.
Wuhan Plaza
On February 12th -14, the Wuhan square LOVE channel was launched. Following the 2010 "Le Jia character color lecture", Wu Guang invited Le Jia again. On this beautiful day of 2011 Valentine's day, he presented the "character color love book" exclusively.
Unique giant LED giant curtain, let your love confessions creative display; Valentine's day, anchor HARRY in the store, Xiao Fei laughs and loves well; sweet chocolate market lip and tooth fragrance, romantic flower market open.
World Trade Plaza
January 28th -2 25, the World Trade Plaza, Chiba jewelry, proud life network to build the "golden world you have the most precious" ten "love than Jin Jian" lovers screening activities, looking for "love for struggle, and finally get happiness" lovers, endorsement of classic on the ring, inspire lovers in the world to believe in the power of love.
Wuhan Optics Valley International Plaza
Sweet rabbit love festival, venue: B1F atrium.
Lovers join in the fun challenge game! Close cooperation, tacit communication, let love people express their love in a happy game.
Super cute "angel little jade rabbit" provides holiday feature service, and more free roses sent free!
Dayang department store Zhongshan shop
On this romantic Valentine's day, we feel the mystery of romantic cherry blossoms, and follow the lavender to find the fragrance of your love.
If you want to be such a lucky dog, please go to Zhongshan department store to sign up.
Wu Shang Asian Trade Plaza
Valentine's Day flower show is held for the first time. Gardening experts from the Wuhan botanical garden display the colorful Holland tulips as a symbol of every lover's beauty forever and lovers eventually get married.
Lovers who visit the Holland Business Plaza can receive love certificates and tulips.
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Hefei's major department stores play romantic promotional cards on Valentine's day.
Valentine's day in 2011 is just around the corner. Every Valentine's day, many shopping malls in Hefei will launch many activities to give customers feedback on Valentine's day. Then, what activities will Hefei shopping malls play on this sweet Valentine's day? How can Hefei's shopping malls display their own magic? Looking at Hefei Baisheng, Baicheng CBD, Drum Tower shopping malls and other shopping malls, Xiaobian found that all shopping malls began to fully clear their winter clothes in 2010 through the "Dongfeng" of Valentine's day. The most active activities were the Dongcheng store of commercial capital, and the 2 folding of department stores.
Shopping mall 1: Walking Street, Baisheng Chun's story, this spring is 400 minus 100.
Remember that during the Christmas period, the sales promotion activities of Parkson's 300 purchase 800 were quite strong. At that time, the spacious Baisheng shopping mall, like the crowded downtown area, was crazy for such promotional activities.
What kind of activities will Parkson do on Valentine's day in 2011?
Wanjia Xiaobian learned yesterday at Baisheng shopping mall on the pedestrian street. The activities of Parkson Valentine's day were: "spring clothes are full 400 minus 100, winter clothes are cleared, and the whole field is super low discount".
Overall, the intensity of the activity is still acceptable, but compared to Parkson 2010 Christmas activities, the intensity of activities is not enough.
Shopping malls two Drum Tower Shopping Mall sweet wearing spring products tonight wear 300 full reduction of 80
What kind of activities do you have on this romantic Valentine's day, which is adjacent to Baisheng's pedestrian street? What's the activity on this romantic Valentine's day? The theme of Valentine's Day is "sweet night" - Valentine's day.
That is Valentine's day shopping full cash can be given a Valentine's Day gift (single ticket does not add up, only one person per person, a limited number, until the end of the donation).
The attraction of this activity does not seem to be too strong. Now, some of the diamond ring products in the jewelry District of Gulou commercial building are full of 200 minus 50, which is equivalent to 40 percent off of the discount, which is much larger than the 35% off activity before.
Shopping mall, the three hundred major brands of Lok Sheng honey, wear winter products on Valentine's day 70 percent off
Xiaobian is very fond of "Honey Valentine's Day".
Activity content 1: wear winter products 70 percent off, spring products full 200 minus 80.
Compared with 300 of the new products of Drum Tower and 80 of Baisheng's 400, 100 of Le Pusheng's clothing discount has been very strong.
Activity two: Valentine's day, "love will go to the end".
Shopping for 300 yuan to wear Valentine's day exclusive movie "love to the end" Lovers movie tickets 2, 500 yuan to send Dove heart chocolate two boxes, buy more, limited quantity, giving away.
Activity content three: bright honey made Valentine's day.
Gold is 15 yuan per gram, platinum is 30 yuan per gram, mosaic is 1000 yuan, 550 is reduced, and Valentine's Day chocolate is added to the full amount.
Love Ta's Valentine's Day: lovers to quit limited money 999 yuan /777 yuan.
With the above three activities, this is a great event for the pop festival.
Shopping mall four hundred big CBD winter, love outstanding winter goods clearance 3-7 discount
From February 11th to February 14th, major shopping malls in Hefei made special promotional activities for Valentine's day.
But shopper Xiaobian found that CBD did not pay attention to this.
The theme of the 12 month of CBD2 February 20th is: winter comes out. Love is excellent.
The main promotional activities are: 3-7 yuan for the winter products in the wearing class; 400 new products in the spring of 2011: enjoy the 8-8.8 discount of 100 VIP cards; makeup class: full 400 minus 80 yuan, perfume category: 300 RMB 50 yuan.
The time span is very long, and there are activities on Valentine's day.
But there seems to be no special purpose for Valentine's day.
It seems that the 100 largest CBD of the big group is very cattle now!
Shopping mall five business capital east city store romantic Valentine's day department store merchandise 2 fold up
After seeing the promotional activities of the two major department stores in Hefei Baisheng and Baichang group, let's take a look at the activities of the capital city.
The theme of this event is romantic Valentine's day.
Interestingly, the Dongcheng shop of Shang capital, like the spring festival activities in tengbai Sports City, played a "lucky turnaround" activity.
The specific awards are: general merchandise, single ticket full 200 won 400 yuan e-coupon / cash red envelopes / red Fu tissue paper, each ticket is restricted to one turn, and 100% won the prize.
Another interesting activity is VIP on Valentine's day buying department stores single ticket full of 200 points to exchange six gifts.
What are the six rituals? They are: the beautiful environmental protection bag + the chocolate gift box + the exquisite gift cup + the Oriental baby early education experience voucher + the golden Milan shooting card + the beauty health beauty gift card.
It seems that Valentine's Day gifts on Valentine's day are still very rich.
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Taizhou: Valentine's day red roses are popular, tea restaurant bookings
Valentine's Day falls on a Monday this year. How should we spend time with men (women) friends? Don't worry. Valentine's Day is a double break. Many people decide to start Valentine's day today, shopping, buying gifts and ordering hotels. Are you ready?
There are many sales promotions in the mall.
"From February 11th to February 14th, 70 percent off, 60 percent off and 50 percent off of the fashionable winter clothes were sold. Cosmetics sold for 300 yuan to send 50 yuan cosmetics coupons, set up jewelry cabinet cupboard!" yesterday morning opened the door, Yao Da department store in Jiaojiang shop Valentine's Day promotional poster hanging out, planning department Xiao Yang told reporters: "because Valentine's Day is Monday this year, we expect the weekend will come shopping more people, so our shopping mall from Friday this week began to launch activities.
In addition to discounts and price reductions, there were also activities to send roses and Dove chocolates in the mall in February 14th.
At noon yesterday, reporters walked around the mall and found that young couples had come to "sweep the goods", especially before the cosmetics and jewelry counters.
"From the beginning of the Spring Festival to the present, people have been consulted continuously. Compared with the past, young people nowadays are more purposeful. They tend to book the jewellery they want early and buy it again during the activity."
Zhou Dafu jewelry salesman said.
In addition to department stores, the business of small ornaments shops has been booming in recent days. Key buckles, lighters, lovers' cups and toilet boxes have become hot selling "gift giving".
Red roses are popular.
Sending a bouquet of roses to her beloved (or he) has always been the most common way of showing love on Valentine's day.
Although Valentine's day has not yet arrived, but the symbol of love roses have long been popular.
At the gate of some flower shops in Jiaojiang Galaxy mall, there are many bouquet of roses tied up in bundles, purple, green and yellow.
Crystal roses of various colors are the main roses for Valentine's day this year.
In addition to simple roses, some bouquets are accompanied by a pair of cute little dolls, some even bundled with multiple dolls.
"The price is different, crystal roses are more expensive than red roses, and small dolls need extra money."
The owner of the flower house says that the crystal roses look more beautiful, but the public prefers natural red roses, which are both affordable and beautiful.
Asked a few florists, reporters learned that a crystal rose needs 8 to 10 yuan, compared with last year, the price increase is not large.
The price of a bunch of flowers is several thousand yuan to less than tens of dollars, which is mainly based on customers' needs.
A month ago, some citizens began booking roses.
The flower shop owner said that the bookings were basically out of town, and roses could not be delivered on Valentine's day.
In addition, the reporter reminded the public that on February 14th, Valentine's day, rose prices may still rise, and those who need it can book in advance on the weekend.
Valentine's Day restaurant booked
Before the new year's Eve dinner, after the Lantern Festival reunion dinner, people in the hotel booking enthusiasm is relatively high, and in the middle of Valentine's day, Taizhou Hotel booking situation is a bit "embarrassed".
The $218 Valentine's Day Buffet set includes roses and chocolates, although the price is good, but there are not many people who book in advance.
From a hotel in Taizhou, reporters learned that, taking into account the economic benefits, the hotel did not make a fuss about Valentine's day.
On the contrary, some leisure tea restaurants are more popular with lovers. Staff at Lingbao banquet tea restaurant say they have booked 2/3 188 yuan for their lowest consumption on Valentine's day.
And some tea restaurants like LaFang house and blue court coffee in Jiaojiang do not accept the reservation on Valentine's day. If you have a plan, you must go as early as possible.
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Shencheng shopping district shopping on Valentine's Day
Beautifully packaged chocolates and delicate roses.
Since yesterday, shopping malls in Shenyang have been surrounded by strong romantic atmosphere.
Businesses are ready to make enough preparations to earn the first barrel of gold after the Spring Festival.
Reporters learned that, unlike the direct discount promotions during the Spring Festival, Valentine's Day tests the planning creativity of shopping malls.
How to create a romantic and warm festive atmosphere for Lovers has become the main topic of this round of business war.
Actively preparing "limited edition"
"In recent years, Valentine's day economy has been getting hotter and hotter. Not only the fashionable young people are keen, but also many middle-aged people have begun to pay attention to it. Their economy is more prosperous and their purchasing power is stronger, which makes the sales of jewelry on Valentine's day grow step by step.
This Valentine's day will be very close to the Lantern Festival after the Spring Festival. Maybe many middle-aged people will join in the shopping mall for Valentine's day. For them, buying a carat drill is both a Valentine's day and a new year's gift.
There are businessmen like this.
"Traditional Valentine's day meets romantic Valentine's day. We must use some" magic tricks "to arouse consumers' desire to shop.
Zhongxing related responsible person told reporters, "Valentine's Day promotion focuses on perfume and jewelry.
Perfume, we have organized a limited edition of Armani, Lancome and other brands, the whole northeast may not be much.
Zhuo Zhan Valentine's day has created a love perfume gallery.
At the same time, Dior also launched perfume engraving service, consumers in Zhuo Dior special counters to buy perfume, can be difficult to export romantic words carved on romantic perfume bottles.
Precious metals are especially sought after.
The gold buying boom, which was extended years ago, has become more and more popular during Valentine's day.
Unlike the purchase of gold bullion, the precious metal lovers are becoming hot spots during the Valentine's day.
Suppliers are busy pushing the goods on Valentine's day. The lovers of iron hundred gold shop are witness to lovers' love to the exhibition, "love language", "live together", "cherish" and so on.
The jewelry counters in Eurasian joint stores also launched 5.5 promotional activities.
In addition, couples will receive two tickets for movie tickets to buy mosaic products.
In addition, diamond jewelry is also the focus of Valentine's day shopping.
Xing long family gold house has launched a diamond jewelry 25% off discount, the store's five major jewelry brands such as jewelry, Zhou Dafu and other joint efforts, 2000 carat diamond ring special price to explode Valentine's day.
Gold jewelry enjoys a favorable price. On the basis of this, consumers can buy a diamond lover card at a maximum of 1000 yuan, with a maximum face value of 4999 yuan.
Romantic interaction is most powerful.
The limited edition and custom made gifts on Valentine's day are already on the shelves. Valentine's Day promotions are now fully started. Many businesses have launched new forms of interactive activities, trying to make a big profit in popularity, so as to better promote sales promotion.
Maui department store, which met with consumers in Shenyang last year, played a romantic role on Valentine's day.
"Meet the rose garden, love to touch" love song contest gives young singles a chance to sing and make friends.
If you have a beautiful voice and don't want to spend your holidays alone, you may go to Maui. Maybe waiting for you is a wonderful opportunity.
Valentine's Day is not only passionate, interactive, but also unprecedented.
According to the relevant person in charge of maiye department store, during the Valentine's Day activities, special counters in the department store specially launched the "buy one get one" or special counter "1+1" folding activities, while the spring suit new couple set 8 folded.
In addition, Zhongjie Joy City will also start the love bank again during Valentine's day.
Lovers can keep love words or secrets to each other in a love bank for 1, 3, 5 years.
When the deposit period is going to be completed, the staff will call the "deposit" person to bring the surprise to their lover's side.
Zhongjie Joy City official told reporters that Valentine's Day activities are coming out, "couples are no longer satisfied with the way to send roses to eat Western food. It is more innovative and ingenious to let couples express their intentions through interactive activities, in order to win more attention and participation of lovers."
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Home shopping mall has a heart meaning Valentine's Day is more like a reunion festival.
Red star, the triumphant dragon garden will soon be staged.
At the beginning of the month five, red star Kai Long Tiexi shop ushered in the first business day of the year of the rabbit.
The sound of gongs and drums, the lion dance, and the "God of wealth" sent "general manager red envelope" at the scene, shopping for 100 yuan, the scene was not busy.
Valentine's Day is also coming. Valentine's Day is more like a happy holiday for family reunion.
Red Star Mei Kai Long Tiexi shop again hosting the "colorful family garden party" activities, will bring a happy Valentine's day.
Especially in the afternoon of February 13th, the "Rainbow Island" interactive game was held at the sharing Hall of the red star.
There are interesting games arranged on the scene of the event. Lovers standing on the spot are composed of 7 colors of "islands", holding two brands of "right" and "wrong", answering 7 questions posed by the host, answering each question differently, and removing one color from the "island" at the foot. Finally, two people can still stand on a piece of land and represent the smooth passage.
In addition, there are also colorful participation activities such as passing relay, double ball, and indoor golf practice.
In addition, the fifteen lantern riddle activities on the first month of the month will be staged in 17 days. Customers can participate in the lantern riddle activities. 3000 lantern riddles will be guessed right away with small gifts, and there will be a big mystery at the scene.
Thriving family
Valentine's day exclusive
During the Valentine's day, there are many famous brands in spring.
ONLY and VEROMODA spring clothes were launched with a 10 percent off discount. On that basis, 300 diamond lovers were consumed.
In addition, MANGO, agate and other brand winter sales are also in full swing, and the strength of the three folding makes people buy enjoyable and happy.
A joint visit to Bali Island
From January 15th to February 14th, consumers who bought more than 50 points of Cramer drill in the hall of Xing long have noticed! The award of the "bright diamond night to Bali Island" is about to be announced in February 15th.
There will also be a Grand Diamond reception on the same day, when all the customers who buy Cramer drill will be invited to the spot to participate in the raffle and feel the romantic atmosphere of the scene, and there will be the opportunity of the Bali Island Double Tour award.
Qian Sheng Department Store
The gift of love under the wishing box
In from February 11th to 14th, consumers in Qian Sheng Department store could participate in the series gift giving activities on the basis of a single computer water bill that consumed a certain amount of money on that day. The most important thing is to get a unique wishing card.
Consumers only need to write their names, contact details and other information on the wishing card, so that they can participate in the activities of "buying gifts for me to pay" on Valentine's day.
Qian Sheng Department will pick 20 lucky customers on site and pay for the products purchased by customers.
Tiexi department store
Save your sweetheart.
Tiexi department store, as a time-honored department store of "ordinary people", has always been favored by the public with its image of good and honest.
During the Valentine's day, Tiexi department stores continued the route of "Huimin", with 2 to 50 percent off of the costumes, clearance sale of winter boots, spring and autumn shoes and summer sandals.
Romantic Valentine's Day special gift.
Maui department store
Sweet love "1+1"
Sweet Valentine's day, happy "1+1", Maui department stores specially launched "buy one get one" or special counter "1+1" fold up activities.
At the same time, Valentine's Day gifts are specially selected for each special shop, which is a good choice to express love and create a romantic holiday for lovers.
At the same time, KK, gold, jewelry, cosmetics, watches, small household appliances and other products launched a price tag.
There are special events such as autumn and winter special provision, spring new limit day and so on.
Zhuo Zhan department store
Building love is also long.
"Look for it in the name of love, and paint the beauty of your heart."
Zhuo Zhan Valentine's Day tender interpretation of the beauty of love.
During from February 12th to 13th, Zhuo Zhan will take up 8 new products in spring and enjoy multiple points.
At the same time, you can enjoy free gift wrapping service with small ticket.
Love Gallery
Perfume, this delicate and elegant gift is the most suitable choice for Valentine's Day gifts.
Zhuo has specially designed the love corridor promenade static display activities, for oneself or the beloved TA to choose a perfume which is full of love, and create a beautiful fragrance that belongs to each other.
Isetan
Your Valentine's Day
Valentine's day, if the same rose and chocolate have lost the tacit understanding between lovers.
Hurry up and pick up a special gift from Yi Dan Dan department to witness your unique love.
If he likes smoking, he might as well give him a zippo lighter. If you want to create a unique flavor of each other, you can buy a perfume perfume from the smell library together.
In short, Yi Shi Dan's Valentine's Day is different from you!
Taiyuan Street Hualian
Love and reunion lovers
This year's Valentine's Day is almost the same as the Lantern Festival. The Taiyuan Street Hualian has condensed two sweet festivals into a grand promotion campaign.
During the period from February 10th to February 21st, the 3-4.5 of the winter clothing was cleared, the cosmetics were full 100, the 30/25/20 was reduced, the Pearl 1 folded, the jewellery 65% off, and the KK 70 percent off.
There are love songs, love walls and other warm and romantic love activities waiting for your participation.
Zhongjie Joy City
Transformers loves to go up.
Since the East Zhongjie Street flew to "Optimus Prime", plus the opening of C and D, the popularity of Joy City has been rising.
Recently, "Optimus Prime" again brought a surprise to the fashion people of Shencheng.
Want to know the feeling of stepping on the shoulders of giants? Joy City is surrounded by a giant 11 meter tall body. The lovers can stand on the shoulders or chest of the Optimus Prime model.
Give good love to the love of the rabbit, and hurry to the joy street of Zhongjie street.
(above ranking is not divided)
"True love kiss" diamond ring
"Diamond is forever, and it will last forever."
Along with the familiar slogan, diamonds and love are associated with each other.
The design of the "true love kiss" diamond ring was inspired by the first wedding ring of the royal family in Austria in fifteenth Century. It is also the first time that the diamond ring has been used as a token of affection in the world.
So Bijoli named this diamond ring as "kiss of true love".
The main drill is made of two kinds of 0.3ct and 0.5ct, with 38 grains of 0.126ct.
Bijoli: the total cost of the product is 8000 yuan, 2000 yuan, 10000 yuan for 3000 yuan, and 15000 yuan for 4000 yuan.
Place of purchase: Maui department store
Strong chocolate
"You can't refuse chocolate, just like you can't refuse love."
The heroine Juliet Binoche said in the movie "strong chocolate".
When the atmosphere of Valentine's Day is growing, a box of chocolates, such as the chocolates sold at Yonghu supermarket, can't be rejected.
Belgian Belgian boutique milk chocolate 240 grams 148 yuan
Swiss Coffee cigar chocolate gift box 205 yuan
Fede Yakin striped milk chocolate 150 grams 99 yuan
Purchasing place: Yonghu supermarket
Red roses
1 roses represent my heart only you ONLY YOU! 2 roses represent the world only us! No matter what kind of rose, the final words are "I love you".
Valentine's Day is coming. The bestselling gift is the delicate rose.
Xing long family flower market Valentine's Day launched a personalized rose.
Want to give ordinary gifts a personality label, publicize your strong love, the booming flower market has prepared colorful roses, golden roses, blue fairy and so on, to meet your individual needs.
From today until February 13th, 20 percent off flowers will be booked for the flowers, and a gift will be presented.
At the same time, exquisite vase 50 percent off discount.
Purchasing place: Xing long family supermarket
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