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Binbao BENBO And Gu Juji Lead The New Trend Of Men'S Clothing In Autumn And Winter 2011

2011/4/14 8:53:00 252

Men'S New Fashion Binbao

On April 11, 2011, Binbao's 2011 autumn and winter fashion release show with the theme of "DREAM BENBO | Dream Binbao" was perfectly presented in Guangzhou Oriental Hotel. Binbao Apparel announced that it had officially signed a contract with Hong Kong artist Gu Juji as the brand image spokesperson of BENBO, and released brand marketing and advertising strategies for the national market.

"Among artists in the Asia Pacific region, Mr. Gu Juji is not only a movie star, but also very creative. He not only has a sunny, dynamic and healthy public image, but also has a strong artistic temperament. This is particularly consistent with the connotation of the BENBO brand. BENBO We will join hands with Mr. Gu Juji to embark on the road of creative culture and present a fashionable experience with unique literary and artistic connotation for young urban consumer groups. "Mr. She Xujin, CEO of BENBO Binbao Clothing, introduced the cooperation connotation of BENBO brand and spokesperson Gu Juji to the media. Although he failed to come to the release show, Kizai also attached great importance to this cooperation with the brand BENBO, and praised the design level of BENBO's autumn and winter clothing in 2011 through video. It is reported that BENBO and Gujuji will successively shoot plane and advertising images, and officially launch the national advertising strategy in autumn and winter 2011.

After CHIC (China Fashion Expo) completed the first stop of the BENBO Beijing Guangzhou fashion through train on March 28 -- the presentation of the new Gothic aesthetic creativity in Beijing, this Guangzhou stop presents the 2011 F/W BENBO fashion trend with a dreamy and grand visual feast.

It is reported that the BENBO 2011 F/W fashion dress is a new product planning interpretation after the formal signing of the Paris MAODUN STUDIO design team. The design inspiration comes from the movie Inception. According to Mr. He Chuang, the chief design consultant of BENBO and the founder of MAODUN STUDIO in Paris, this release show pays more attention to the interpretation of creative concepts, and presents BENBO's clothing art in autumn and winter 2011 with four magnificent chapters: "touch memory fragments, mirror image quiet space, drift wild fog, subversion urban rock". From the perspective of the whole art show, BENBO used more international and color tension in popular colors in autumn and winter 2011. Brighter colors such as luminous blue, Tatulan, emerald green, lemon yellow, etc. were used to break the boredom of autumn and winter, and show more sunlight and vitality; In terms of shape, Germany's exquisite and neat tailoring style has become the focus of the whole European fashion trend this year. The slim tailoring clothing with unique fine craftsmanship presents a younger clothing image; In terms of technology, BENBO has made great innovations, such as wool planting printing technology, gilding paper printing technology and diversified washing technology, which are used to enrich the texture of the overall clothing. BENBO autumn and winter clothing, especially in casual pants, shirts, light cotton clothes and other categories, has a unique breakthrough, I believe it will be welcomed by consumers.

 

 

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