H&M Became The Largest User Of Organic Cotton In The World In 2010.

　　 Textile trade It is a global organization to promote the development of organic cotton. This organization publishes a global sustainable textile market report every year. This report provides the previous year. Organic cotton And the assessment of sustainable textile market, at the same time, identify trends and market leaders, and provide market forecasts for the next year.

In 2010, H&M used about 15000 tons of organic cotton, a significant increase over the previous years. H&M has been using certified organic cotton since 2004. Since 2007, all stores have sold 100% organic cotton production garments, and some stores have sold 50% organic cotton and 50% traditional cotton production garments. All the clothes produced with organic cotton are marked with an organic cotton tag.

LaRheaPepper, managing director of textile exchanges, said: " H&M They continue to show leadership skills. They innovate by expanding the use of organic cotton. In 2010, H&M was the largest user of organic cotton in the world. Their fun and fashion eco products not only resonate with customers, but also support H&M's long-term commitment and create more sustainable fashion.

H&M is investing in organic cotton, and is committed to improving traditional cotton cultivation so that the cotton used is more sustainable. H&M has been involved in this movement since its establishment in 2004, and has been selected as a member of the board of directors of the BCI. BCI is a long-term initiative aimed at developing and promoting good agricultural practices, allowing more cotton to reduce water consumption and reduce the use of chemicals during the growth process. BCI is not a label plan, nor will it be provided. fair trade Or organic cotton.