Cooperation Is A Good Strategy For Garment Enterprises And Equipment Manufacturers To Win.

When a garment factory meets the whole machine factory, a series of large and small problems emerge one after another. How to make the two sides compatible with fish and water under a common profit goal is not a matter of minutes. This is a long-term process of mutual integration, communication, understanding and cooperation. The following points may be the concerns of the garment enterprises. When it comes to the first window of garment enterprises' contact with sewing equipment, when it comes to the establishment of relationship between the enterprises and the whole plant and the cultivation of their emotions, it is important to mention the distributor's very important "third party". Because of the communication and problem solving in sales and service, the contact between the service company and the local dealer is far more than that of the whole machine. The factory has much more contact.

　　 Clothing enterprise As terminal users, there is a certain demand for production equipment. Equipment whole machine The manufacturer is responsible for producing and supplying these equipment; in other words, the sewing equipment produced by the whole plant is designed for the product to enter the garment enterprise finally. However, the relationship between garment enterprises and the whole plant can not simply be generalized by such a "business relationship" or "supply and demand relationship". They have very close ties, and even complement each other, so that they can give continuous impetus to the whole plant. 。

Question 1: price

The purpose of the whole plant's production is to make profits, while the garment enterprises rely on the use of sewing equipment to create profits. The basic objectives of both sides are consistent. But the difference is that the whole plant hopes to get higher profits from the service department, and as the production equipment is included in the operating cost factor, the clothing companies naturally hope that the price of the product will be closer to the cost price.

It is reported that the prices of products produced by the whole plant are different in different parts of the country, which has brought a big question mark to dealers everywhere. Dealers have reflected that the prices of products on the market are different from those in the north and south, even if they are distributors in the same area, the prices given by them are also slightly different.

Small suggestion: can the whole machine manufacturer unify the price of each product across the country, or according to the respective situation and characteristics of each market, make a unified price in different regions, so that when the distributor sells the product, it can have a relatively equal starting line, not only one step ahead of the price or behind the others.

Question 2: imitation

Imitation has always been a very troublesome and troublesome problem for the whole plant. At present, the whole plant is gradually strengthening its awareness of the protection of intellectual property rights, and knows how to solve the problem of infringement through legal means. However, the act of counterfeiting is still impossible to guard against.

In the market, all kinds of " OEM machine "Counterfeit products" and "refurbishing machines" emerge in an endless stream, which is extremely hate for the whole plant and the enterprises. It not only damages the credibility of the whole plant, but also causes losses to the garment enterprises, so that even if they invest money, they will affect the production due to equipment failure.

Small recommendation: although it does not really eliminate the problem of imitation, it is not impossible to follow. Counterfeit products have certain advantages in price. They hope that they will first adjust their mindset, then recognize qualified dealers to buy regular products, so that they can not cause greater losses in the future due to a little cheaper price.