Way Out For Garment Foundry Enterprises: Increase Investment In R & D And Strengthen Independent Design
It is reported that after closing the last plant in China, the industry has also announced that Adidas will terminate cooperation with its 300 Chinese foundries.
In a sense, the industrial factory of the Pearl River Delta has fallen into the brunt of the business dilemma, with a sharp decline in orders and an increase in the risk of bankruptcy.
There are many foundry enterprises in Panyu, some of which have worked on behalf of Nike and Adidas in the past.
Internationally famous brands
Once the business was booming, it was also counterfeited by underground factories. Fortunately, the departments concerned were found and investigated in time.
Reporters found that since 2008, most OEM orders have shrunk, which can be confirmed from the Canton Fair exhibitors.
As a result, "now the orders for factories are greatly reduced or even no orders, and the situation is even more severe than in 2008", which has become the consensus of many enterprises.
With the increase of raw material prices, the increase in manpower and the decrease in the price of orders, OEM enterprises have no right to speak and orders are afraid to receive. Therefore, the processing of many well-known international brands has shifted the production base to Vietnam, Kampuchea, Bangladesh and other places where the cost of human resources is lower.
Dong Xiaolin, vice president of Guangdong Economic Association and professor of South of the Five Ridges Institute of Zhongshan University, thinks that the processing trade enterprises rely too much on external orders, and neglect it.
Independent brand
Independent channel and independent technology, when the international market fluctuates, it will be faced with the current situation of less rice or even less rice.
Reporters interviewed for many years found that in recent years, governments at all levels advocated processing trade enterprises to speed up pformation and upgrading, but for some enterprises which rely too much on cheap labor, they are unwilling to invest in technology upgrading.
Once the cheap labor can not be eaten, the slow pformation is equal to the elimination.
Clothing, home and other traditional industries in our region, foundry and processing trade type of many enterprises, however, after these years of ebb and flow, the closure and pformation are frequent.
similarly
clothing
In the industry, our region has been implementing independent innovation and establishing brand fast moving enterprises. By increasing R & D investment, strengthening independent design, adopting new technology with technological progress, we have formed a positive interaction between R & D, design and brand, and actively explored the domestic market, thus gaining a firm foothold in competition.
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