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Wenzhou Clothing Brand Enters Customized Era, Custom Service Enters Ordinary People'S Home

2012/9/10 13:11:00 16

WenzhouClothing BrandClothing Trade Association

 


Alwin van Gils and Li Guangwei, technical director of the French school.


Mr. Chen will have dinner at the hotel at 6:30 in the evening. Because he has no time to buy clothes, he will make an appointment with the French dress.

On that day, two of his friends also set up a suit on the spot.

Mr. Chen said that the volume designer can bring the fabric pattern, pattern and so on, which will save a lot of time.

He feels that customization is not high above, and he already likes customized consumption.


Recently, this newspaper launched "

Wenzhou

The clothing brand has entered a series of reports in the customized era. It believes that customization has brought different role changes to our clothing brand manufacturers, producers and production workers.

Some readers telephoned this newspaper to say that customization brings the change of consumption concept.

This booking consumption is not only the demand of personalized consumption, but also a revolution of the garment industry.

At present, when many enterprises are faced with high storage pressure, "customization" can reduce a lot of waste.


This year, good news birds, French schools, etc.

Clothing brand

There are some activities of tour service of some senior teachers in some cities. Many city agents have published news ahead of time. There are many customers who make an appointment to consume.

Hu Weichao, vice president of the French group, said that at present, the custom dress of the French school is not only a tour of European senior craftsmen, but also a door-to-door service.

Some high-end business customers, because of their busy work and entertainment, can provide quality services to customers' homes or offices, and are loved by some consumers.


Some time ago, Wenzhou City

Clothing chamber of Commerce

Some enterprises have suggested that there are so many excellent brand enterprises and boutique manufacturing enterprises in Wenzhou that they can make a customized street in Wenzhou. Although it can not be as famous as Savile Row (Saville Street) in British London, it can allow this kind of subscription style consumption to enter ordinary people's homes.


Opinions of all parties


Improving Wenzhou's urban fashion (Pan Pingping, deputy director of Wenzhou Business Bureau)


At present, the customized consumption of fashion and consumer goods such as shoes and clothing has become a popular trend, and is also one of the favorite fashion of international fashion.

Wenzhou products have always wanted to go out of an innovative way. "Customization" may be a good opportunity.


Some time ago, the Wenzhou clothing chamber of Commerce put forward the hope that a custom Street will be formed in Wenzhou. Though it is hard to form at the moment, we are very much looking forward to the emergence of such a street.


Consumption is more "green and green" (Zheng Chenai, President of Wenzhou clothing trade association)


Customization can be said to be an appointment consumption, but also a green, environmentally friendly consumption.

By booking consumption, businesses can reduce inventories, which is a low-carbon and environmentally friendly behavior for both suppliers and suppliers.


Such appointment consumption has also pformed Wenzhou's clothing industry from the past garment industry to business and service industry, becoming a dress consultant and collocation expert for consumers.


GDP decides that the era of customization has arrived (Wu Zhize, chairman of the news bird group)


When the per capita GDP is three hundred or four hundred dollars, clothing consumption is heavy and warm keeping function; when per capita GDP is around 1000 dollars, clothing consumption is popular. Like the 90s of last century, all the streets are body building pants and bat clothes. When GDP per person is above 2000 dollars, clothing consumption will emphasize individuality and not like crash shirts.


When the individualized lifestyle has become the mainstream of the times, custom tailored suits are no longer the pronoun of luxury and luxury, instead of taste, uniqueness and exclusive cultural connotations.


Customized consumption requires systematic training follow up (Hu Weichao, vice president of French group)


Custom consumption is the trend of the times. At present, technology, technology and process have already been very mature for the local custom enterprises in Wenzhou.

In particular, business men's wear has been recognized in the production of high-end men's clothing all over the world.

In the past, the French took over the mass customization of Europe, but since the beginning of this year, some European advanced custom garments have begun placing orders for the French school.


With the increasing consumption of advanced customization, higher requirements for customer service are also put forward.

Enterprises urgently need third party customer service system training courses.

If all the training is followed up, the customization of Wenzhou brand will be better.

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