2013SIUF - VO, The Big Man In The Bone

I always think underwear should be integrated into the sexes.

The eighth SIUF will be launched soon. Recently, I learned that VO will also participate in the exhibition. The author was surprised. The impression is that VO has always been very low-key. Before that, VO was always secretive about whether to attend the exhibition or not, which made people more curious about the purpose of his visit.

Is there any new concept of VO launched?

It is reported that VO will debut with several women's underwear brands in the "cultural and creative center". This area is specially designed for the display of brand concept. This has virtually confirmed my guess. In 2013, VO must have a new display.

All the way, I finally have a little understanding of the new concept of VO - "vitality"!

Vitality has long been common. There are all kinds of clothing on the market to deduce. VO, as the leader of men's high-end underwear, regards the 35 to 40 year old successful people as the core consumer group, and how his vitality should be. How to play a new meaning will be the focus of the exhibition.

The choice of the pavilion is next to lady's underwear.

Can VO hold up the prosperity of women's underwear?

After understanding the design of this exhibition hall, my worries were proved to be more worrying.

The minimalist style remains unchanged, the logo is used in color, the design of edges and corners, and VO shows the temperament of a man vividly.

"Big man flavor" is the highlight of this VO.

The word "big man" is neutral. Modern urban women feel indignant when they hear this word, but VO's understanding of this word is obviously full of positive energy.

VO's big man, naturally, is not a narrow minded woman who is blind to attachment, but a real gentleman who has a sense of responsibility for family, a motivated person and a tolerant wife.

As a female, the author has a sympathy for the meaning of VO. Even as a career elite, I believe that most women still want their other half to rely on themselves. They can smile and gaze on their own when they are happy. They can tolerate themselves in their willfulness and comfort them when they feel sad.

Men and women, even if the workplace relationship has been balanced, but the needs of both sexes have never changed.

VO, inside is a big man, and put his "big man" into culture and products. As mentioned in the author's first article, underwear should be integrated into the sexes, and an old word "people-oriented" should be applied.