Shortcut For O2O Integration In Retail Industry

< p > in some foreign retail enterprises, the integration of mobile phones, shopping websites and entity shops has been realized. People can choose these platforms to browse, buy and exchange commodities arbitrarily. This is the so-called "full channel experience".

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< p > to achieve "full channel experience", businesses are carrying out the construction of O2O closed loop.

In Beijing top grade discount Zhongguancun store, when customers enter the store with top grade discount membership cards, membership cards will be identified by the reader in the store, while the camera will record the customers' clothing and accessories.

In the process of customers walking in the store and selecting the < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, the time spent on the order will be recorded in the database of top grade discount through this system.

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< p > future top quality discount will rely on the data accumulated online and offline to write out customers' preferences for clothing and accessories, so as to carry out < a href= "//www.sjfzxm.com/business/" > precision marketing < /a >.

Customers can place orders under the top grade online store, the order will be handled by the mobile POS of the entity point, and the order will be delivered with the stock of the physical store to achieve the integration under the online and offline.

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< p > realizing the experience of full channel is a systematic project. It includes five aspects: first, to realize the unity of the customer perspective and how to understand consumers through his / her experience record.

In management, we need to share cards, browse records and purchase records.

Second, the unity of commodity information, how to achieve unified management of product information on line and offline.

Third, the sharing of marketing resources.

For enterprises, a double eleven promotion is done online, and 20th anniversary shop promotions under the line, and marketing resources are not unified.

Fourth, the unification of operators and procurement should be unified within and across the country.

Fifth, the unity of delivery experience.

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< p > full channel management is not only the integration of information system, but also involves the integration of enterprise strategy, organization design, performance design, process and IT system structure. In fact, it is a thorough pformation from top to bottom, from inside to outside.

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< p > in fact, the purpose of the fusion of < a href= "http://gwj.sjfzxm.com" > online and offline > /a is to create a perfect customer experience.

A real customer experience is end-to-end, that is, before he goes out, the pre-sale customer experience begins, including inquiring shopping places and planning to buy things.

After that, consumers enter the shopping mall or directly online shopping. The sale is about the process of stock shortage inquiries, the process of trying clothes, the process of placing orders, the combination of online and offline.

And after-sale refers to whether the channels of numbers and entities are smooth, allowing customers to choose where to return.

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< p > in addition, the end-to-end customers will take further steps to take into account the needs of customers or consumers.

When a customer comes shopping, he is not necessarily buying things, but there may be related needs.

For example, in a shopping mall, can he book a movie ticket, can he use the store's points to change the parking fee, have a restaurant reservation and so on.

"A good customer experience provides not only the delivery of merchandise, but the experience of a happy lifestyle that ends up to meet all his needs."

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