A Single Department Store Is Going To Open A Branch Store In The Future.

< p > January 22nd, Beijing's famous single department store "a href=" //www.sjfzxm.com/news/index_c.asp "Han Guang Department Store" /a "(formerly Zhongyou department store) disclosed recently that it will set up branches in the future.

At the same time, Han Guang Department Store is also making efforts to diversify its formats, diversify its brands and diversify its customers.

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"P" earlier, Han Guang Department Store responsible person has thought that Han Guang Department Store is now facing artificial, rent and other cost increases, and due to the limitations of single department store space, resulting in shrinking profits; in addition, the impact of the electricity supplier is also very strong, let the passenger flow down, at the same time, some shopping centers have even begun to turn to become online shop "fitting room".

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< p > industry analysis shows that the 5 important strategic adjustments made by Han Guang Department Store under internal and external troubles are very necessary.

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< p > < strong > new restaurant formats extend customer retention time < /strong > < /p >

"P", restricted by the volume of single department stores, Han Guang Department store does not have much room to increase its experience format. However, Han Guang said that the mall will introduce light food brands such as coffee and dessert, and at the same time make a rest area to extend the stay time of customers in shopping malls.

In the future, it will increase light catering business in at least two floors, he said.

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< p > according to the investigation, it is found that several large department stores and shopping centers in Xidan business district have introduced the catering business format, such as joy city and Jun Tai Department store.

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< p > < strong > introducing more light a href= "//www.sjfzxm.com/news/index_c.asp" > luxury brand < /a > /strong > /p >

Less than three years ago, Han Guang Department Store introduced Coach, a luxury luxury brand, and the data show that the store's performance in Beijing is the best in P.

Besides, Han Guang Department stores also introduced American fashion brands such as Michael Kors, skincare brand La Mer and so on. These brands used to enter high-end shopping malls such as Xinguang Tiandi and China World Trade Center.

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< p > in the industry view, light luxury caters to the youth and middle stage, and is consistent with Han Guang's main consumer group.

According to Han Guang, the introduction of more light luxury goods is based on the results of the market.

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< p > < strong > opening Han Guang branch store < /strong > /p >

< p > Han Guang Department Store is facing not only the competition pressure within the business circle, but also as a single department store and relying on chain forces to achieve breakthroughs in Wangfujing and new world, Han Guang Department store has included "change" as one of the important plans.

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"P", chairman of Han Guang, previously said that if there is a suitable location, Han Guang Department store will set up branches in the future.

The Han Guang Department Store is located in Xidan Business District of Beijing. It is a single department store with 11 commercial floors.

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< p > < strong > Development > a href= "//www.sjfzxm.com/news/index_c.asp" > private brand < /a > /strong > /p >

In June last year, Han Guang Department Store renamed and renamed, Han Guang Department store will further enhance its brand and service, including building up designer brand and developing its own brand. P

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< p > in the view of Han Guang Department store, with the maturity of consumers, a group of local brands with a strong sense of design already have quite a lot of fans.

Han Guang Department store has discovered this phenomenon from some brands. Therefore, according to the plan of Han Guang Department store, whether it is brand introduction or independent brand development, it will be more inclined to choose both the designer's personal style and the consumer's real wear brand.

The brand that can express modern women's fashion attitude and lifestyle is also under consideration.

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< p > < strong > provide customized services to achieve full guest level < /strong > /p >

"P >" Han Guang Department Store "has made clear the plan for how to break through the service direction in the future. It will set up a full coverage free wireless network, provide customized services and channels, and improve the membership system.

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< p > Han intends to provide more innovative and interesting activities. We hope to cooperate with the brand in developing customized services, and provide customized channels for special groups, special populations and customers who pursue personality display.

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