Tesco Brand Has Been Renamed Huarun Wanjia In China

< p > > a href= "//www.sjfzxm.com/business/" > < /a > strong > < a href= "//www.sjfzxm.com/business/" > Tesco brand "/a" will disappear in China.

< p > Huarun Wanjia CEO hung Jie said that apart from the Tesco stores in the mainland will be reunified into "Huarun 10000" in the future, Huarun and Tesco will integrate other businesses in the Chinese market.

It is reported that Huarun has 2986 stores in the mainland and Hongkong, and Tesco has 131 stores and shopping centers in China.

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< p > 2004, Tesco entered China through the acquisition of Tesco, a Taiwan enterprise.

Although Tesco is the third largest retailer in the world, it has not found a suitable development mode in China for many years.

Its performance is not only against foreign retailers such as Gao Xin retail and WAL-MART, but also surrounded by Yonghui supermarket, agricultural industry and commerce supermarket and other domestic giants.

In the 2012 China fast moving consumer goods chain top 100 released by China Chain Store Association, Tesco Tesco ranked only eighth.

The Tesco selection and Huarun million joint venture company and was flown, to a certain extent, means the Tesco hypermarket business in the Chinese market failure.

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< p > for the issue of brand retention, Tesco China responded that integration is a long-term process. It is too early to talk about these details.

"Companies do not operate in the world as a brand of Tesco.

For example, in its second largest market in the world, Korea operates on the brand of 'Homesplus'; in Thailand it is' Lotus'; in Turkey it is' Kipa'.

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< p > < strong > < a > href= > //www.sjfzxm.com/pioneer/ > > Huarun > /a > strong M & a > /strong > /p >

< p > it is worth noting that at the end of last year, the marriage between Huarun venture and Tesco had been postponed.

At that time, Huarun business announced that, because of the complexity of Tesco's enterprise structure and operation, the company needed more time to implement and load accounting reports and expand the group's pro forma financial statements. It should be sent to shareholders by December 31, 2013, including details of the establishment of joint ventures with Tesco and the report of accountants.

The circular is expected to be sent by February 25th of this year.

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At P, there is less than a week to go before the deadline.

In the industry view, the details of the joint venture should have been released, and Tesco stores will be flop Huarun Wanjia.

A person close to Huarun 10000 said that according to Huarun's style, the ultimate goal of acquiring an enterprise is to integrate into its own system.

"Only Huarun's acquisition style is smooth and silent, and it will not be as aggressive as private enterprises.

For example, Huarun Wanjia bought the home world in 2007. After eight years, Huarun gradually adjusted and replaced the key person in the home world.

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< p > at present, except for the Pacific Coffee and Suguo supermarket, the purchase of Huarun venture has been unified into Huarun's logo.

But these people say that the Pacific Coffee is developing as a separate format and will retain its brand.

Suguo, as a supermarket format, coincides with the format of Huarun Wanjia, and will sooner or later turn to Huarun.

He believes that the Tesco brand disappeared and incorporated into the "Huarun Department" is very sure.

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< p > < strong > expansion > a href= "//www.sjfzxm.com/news/index_s.asp" > pace > /a > minus /strong < /p >

< p > in fact, in the case of gradually saturated retail market and high cost of opening stores, Huarun Wanjia needs to continue to rely on mergers and acquisitions to achieve expansion goals.

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< p > there is news that unlike the previous hard index of opening up shop for enterprise expansion, Huarun Wanjia's current target opening shop is more flexible, and the additional stores such as mergers and acquisitions can be counted.

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< p > Hong Jie said that by 2015, Huarun's target turnover was 150 billion yuan.

According to the data of China Chain Store Association, the turnover of Huarun million in 2012 was 94 billion 100 million yuan.

As the retail industry enters a slow growth period, it will increase the turnover of about 50000000000 yuan in three years.

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