Obama'S Hartschaffnermarx Was Introduced By YOUNGOR.

Wide knee knit Suit Shorts with bright metallic bright jacket, occasionally appear lattice, small broken flower graphics, there is no lack of leisure atmosphere, but also without losing business temperament......

On the afternoon of 13, HartSchaffnerMarx held the 2009 spring summer brand conference at Hangzhou Tower. When lamenting the brand's perfect balance between leisure and business, many people may not know that the brand's importer is YOUNGOR group. Its design, production and operation have been localized.

It is reported that the Hartmarx group, which was founded in 1887, is one of the largest clothing manufacturers and retailers in the United States. One of the lace news is that Obama wore the navy blue wool woolen suit when he accepted the Democratic presidential nomination, which is HartSchaffnerMarx brand. After he was elected, the sales volume of this brand increased greatly.

"The clothing industry should take the internationalization road, on the one hand must walk out, on the other hand also must introduce."

YOUNGOR group, a wholly owned subsidiary of Ho shimai Clothing Co., Ltd., general manager of building Tim Cheng said.

It was revealed that the two sides signed a 20 year cooperation agreement, and they plan to open 100 outlets in China through the formed network channels, reaching 300 in 3 years.

"In fact, this is a" internationalization that does not go abroad ".

Insiders said that YOUNGOR's first step towards achieving internationalization of products is a shortcut to internationalisation.

For a long time, the Chinese textile and garment industry is regarded as a low-end industry because the domestic and international high-end markets are mostly dominated by international famous brands and second-line brands. If we want to become an internationally famous clothing enterprise, we must cultivate our own brand and control the marketing channel, and get the added value of the upstream industry chain.

In recent years, YOUNGOR has acted in this respect frequently. For example, at the beginning of the year, YOUNGOR invested $120 million to acquire 16 companies and assets of Hongkong new Malaysia clothing and so on, thus becoming the first garment enterprise in the world to cover the whole industry chain from cotton planting (information market) to weaving, logistics and sales.

Yang Jing: editor in charge