Yuhang Home Textile Studies BABEI'S International Development

Here world

Xiaobian of the network is to introduce Yuhang's home textiles "learn from" BABEI to explore the way of international development.

In 2014, when the "new normal" became the economic hot words, Yuhang home textiles steadily improved. Under the new normal, the growth rate slowed down, but the quality of development went up to a higher level.

In January ~8 months, Yuhang home textiles achieved industrial output value of 7 billion 704 million yuan, down 2% compared to the same period last year, the output value of new products was 2 billion 29 million yuan, an increase of 15% over the same period last year, and exports accounted for 25% of the total export volume of Yuhang district. Yuhang home textile has become an important feature and advantage of the industry in the whole region, and has become an important force to promote the rapid development of Yuhang's economy.

Under the new normal, the shift of economic growth shifts from high speed growth to high speed growth. This requires Yuhang home textiles to completely shake off the "speed complex" while adhering to the bottom line of developing the home textile main industry. For this reason, pformation and upgrading become the most important and most concerned topic for Yuhang home textile people.

Domestic sales channel construction, cross-border cooperation, upstream and downstream industries docking, seeking international development......

This year, Yuhang home textiles constantly explore how to "inherit and break through".

Recently, Yang Linshan, chairman of the Yuhang Home Textile Industry Association, led a group of more than 30 people from Yuhang home textile industry to visit Zhejiang BABEI Textile Co., Ltd., located in Shengzhou, Zhejiang.

BABEI group is a professional necktie export enterprise with the largest scale of production, the most advanced production equipment and the highest grade in Asia.

Around 60% of the world's neckties are produced in Shengzhou, and BABEI accounts for more than 40% of them.

At present, BABEI group is also involved in the home textile industry, specializing in the production of high-end home furnishing fabrics and home textile products. Its successful experience in product production, brand management and international management attracts Yuhang home textile enterprises, and also brings inspiration and thinking to business leaders.

During the visit, Zhejiang BABEI

Wang Weiyang, President of the limited company, said that BABEI, like many other textile enterprises, was founded in 1993 after the south of Deng Xiaoping.

Now, after 21 years of development, BABEI has developed into a conglomerate with ties and textiles as the main industry, and has entered the field of soft work in woodwork, extending the home textile product to the whole household industry, and becoming the provider of the overall home furnishing soft package solution.

BABEI can insist on becoming bigger and stronger. First of all, it must have its own market protection and constantly improve its market share in competition.

As a leader in the industry, BABEI is also duty bound to continue to play a leading role.

Wang Weiyang believes that if any industry wants to be bigger, better and stronger, it must have its own core competitiveness. BABEI's core competitiveness is its product development and cost control, especially its own brand building.

Even OEM is brand like Foxconn in apple.

Of course, BABEI has set a long-term target for its brand to be the world market.

At present, in order to further enhance the core competitiveness of enterprises, BABEI has set up R & D centers in Italy and is responsible for sales in Europe. This advantage is closest to fashion, leaving the market recently, so that it can react quickly, develop products that are suitable for the market and recommend to customers, so that BABEI's products will keep up with the trend.

Wang Weiyang said that anyone who wants to be a centenary enterprise should follow the market, adjust the company's development strategy and take measures to deal with the challenges as the market changes, and BABEI is no exception.

Tie business also has "ceiling", especially the world is promoting energy conservation and environmental protection, green life today, the necktie's total demand is declining.

Although BABEI can increase year by year by increasing its market share, it will eventually encounter bottlenecks, so BABEI has been in pition.

11 years ago, BABEI entered the home textile industry, and dominated by silk products, and gradually occupied a place in the high-end home textiles market.

In recent years, BABEI has begun to enter the soft work industry of woodwork, providing the whole wood soft clothing service as a product extension and industrial upgrading of home textiles.

At the same time, BABEI has jointly established a company with Italy customers to develop high-end garment fabrics.

In short, BABEI insists on working hard in the textile industry, and believes that it can go out of a wider space.

On the visiting Yuhang home textile company, Wang Weiyang said: "Yuhang has become one of the most important home textile industry gathering areas in China. The regional advantages are obvious, the industry is complete, the R & D capability is excellent, and the leading enterprises are outstanding, especially the strong support of the local government. These are the foundation for Yuhang to do well and strengthen the home textile industry in the whole country, and even in the whole world, and Yuhang home textile enterprises have made outstanding performances both at home and abroad."

He suggested that the powerful Yuhang home textile enterprises should carry out industrial alliances and extend and optimize the existing home textile industry mainly based on fabric.

"The stone of other mountain, can attack jade."

Yang Linshan said Yuhang

The industry should go out and learn from useful experiences for reference. In the process of inheritance and breakthrough, knowledge and action should be combined to explore development.