How Can Internet + Help The Self Redemption Of Department Stores?

The biggest significance of "Internet +" to traditional department stores is opportunities rather than simple challenges.

The department store industry should change from the establishment of a relatively independent network channel to the integration of online and offline channels.

Physical stores can not only pick up goods, but also deliver goods locally. The advantages of online and offline integration have been brought into full play.

Fang Gang, director of the China National Institute of economic research, said that although online shopping has reduced the cost of shopping, there are some needs for consumers that can not be replaced by online shopping, such as the sense of experience, interpersonal communication and so on, but who can develop better in the future.

"The future traditional commerce is not only a simple development of physical stores, it will be a complex of leisure consumption. Shopping centralization will provide service experience while providing consumption."

Wang Guoxiang, general manager of brand management center of Beijing Fashion Co., Ltd.

Reporters in various localities have found that while traditional department stores are facing difficulties in online shopping, some new department stores characterized by urban complex are booming everywhere.

These urban complexes mainly provide one-stop shopping and shopping, including clothing, restaurants, supermarkets, cinemas, children's parks, etc., which are usually closer to the subway and convenient for parking, and are located in the city center.

Good children (China) Trading Co., Ltd. CEO Gao Cheng Cheng, the new department stores are basically 50% of retail sales, catering accounted for 30%, entertainment accounted for 20% of the "532" structure, diversified, multi format development direction, the purpose is to enhance customer experience.

In Tianjin, the popularity of joy city is in sharp contrast to the exit of Parkson and the Far East.

Due to the close proximity to the subway and the rich format, many three families choose to spend the weekend in the amusement park.

Wu Zheng, general manager of Joy City (Tianjin) Limited, said that the city of joy has met the target customers and consumers with mentality from 18 to 35 years old, and has been increasing popularity through various shopping festivals.

The goose commune at the top floor of Yueyue city is attracting young entrepreneurs to build an original shopping street similar to "Beijing 798".

The success of the joy city provides a new way of thinking for the development of traditional department stores.

Although some of the stores are embarrassed to become the "fitting rooms" and "display cabinets" of the electricity supplier, the traditional department stores still have three advantages, namely brand, experience and resources, and have the possibility of pforming into new department stores.

Online shopping is hard to understand the feeling when it comes to physical contact, and the sense of pleasure when shopping in shopping malls.

Traditional department stores can work hard on shopping experience and create a new platform for interpersonal communication.

Wu Jianmin, chairman of Shandong sulang clothing and apparel Co., Ltd. predicts that in the next ten years, China's consumer market will continue to be divided into multiple levels and channels. The department store industry will not disappear and its development will become healthier and healthier.

Facing the game between the traditional retail industry and the electricity supplier, chairman Wang Jianlin of Alibaba, Ma Yun [micro-blog], and chairman of Dalian Wanda [micro-blog] have publicly betting that the electricity market share will account for 50% of the retail market share in 10 years.

Today, Alibaba shares Yintai, Wanda to enter the electricity supplier, online and offline complementary advantages, accelerate the integration of O2O mode in the retail industry is already the general trend.

"Internet +" recreating traditional department stores has become a reality.

Shandong Ginza department store is also actively trying to cooperate with large Internet Co to analyze customers through big data, do well in precision marketing, and strive to achieve targeted demand for different customers.

Reporter in

Nanjing, Tianjin, wumi, Huarun Wanjia, Carrefour and other supermarkets found that they have begun to accept Alipay [micro-blog] checkout, scan two-dimensional code, enjoy cheap and other convenient network services.

On the day of "double eleven", more and more entity businesses will also choose to take the opportunity to promote sales.

Secondly, "

The technological revolution will bring more direct changes to the traditional department stores.

Wang Guoxiang said that he is designing a software that sets consumers' height, weight, and size, and enters hobbies and careers. Software will choose clothes for them.

Consumers can try them in department stores and try them out after satisfaction.

Payment can also be made online.

Zheng Liangyu, general manager of Ginza department store in Shandong, said Ginza has developed a series of new media network marketing platforms such as two-dimensional code, micro-blog, WeChat, mobile phone APP application software and so on.

At present, "Ginza department store" WeChat has achieved 11 stores promotional information and user fans sharing in Ji'nan, with over 10 thousand fans.

The mobile phone APP application software named "Ginza mall" has optimized information push, shopping advisory, member specific service and one touch navigation function, which has improved customer service experience and attention to Ginza brand, and has downloaded nearly 20 thousand times.

"We can't make the same mistake again." Internet + "can be regarded as the greatest opportunity for salvation at present.

Many traditional department stores responsible person said.