Dior Opens At The New Flagship Store On New Bond Street.

2, France

Brand Christian

In London's Blenheim Palace, the 2017 holiday series was held in Palace.

Meanwhile, the new flagship store on New Bond street has opened in June 3rd. It is reported that this building is the largest store in Dior in Europe.

In the past two years, Dior opened flagship store to emphasize its unique appearance and future sense. The London store retained the original facade of the building, and it took more than two years to rebuild the interior. It highlights the complete range of its products. It not only includes London's first independent men's wear Dior shop Homme (previously only stationed in department stores), provides customized suits, bags, jewelry, watches, perfume, children's wear, Dior Home and other separate areas, as well as four VIP rooms, VIP area.

Sidney Toledano, the group's chief executive officer and chief executive, said it was "exclusive" for Dior Home overseas. It had never sold its home products except for the sale at flagship store in Montaigne Avenue, Paris.

The London home product is located in a space similar to a backyard garden, with a glass ceiling at the top and a grid wall of jasmine on one side.

Dior commissioned the French creative and interior design consultant Isabelle Dubern to design a special series for the London store, which will be opened in other top flagship stores, including the one recently opened in Seoul.

American architect Peter Marino has designed a pink wallpaper bedroom for the display of cashmere products, fine linen bedding, cushions and so on.

The children's clothing department is also one of the highlights of the shop. The warm color decoration style is full of children's interest, which is quite different from that of the Dior fashion area. Children's clothing area also includes a VIP room.

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In the remaining VIP area, one of the VIP rooms is fully equipped to provide private luncheon service. The entire four floor can be a private space.

The interior of the whole building is dominated by gray, with the exclusive works of sculptors and artists ranging from chandeliers to silver benches.

Exquisite footwear, perfume and accessories departments are displaying the richness and luxury of the shop.

Coupled with the brand show in London, a series of celebrations highlight Dior's confidence and importance in the UK market, as well as how to provide advanced services and how to expand the influence of their lifestyle.

In an interview with WWD, Sidney Toledano said: "we see the growth and dynamism of the British market.

We regard the British market as one of the five major brands. "

The consumption of tourists in Britain is long, and there is a natural reason for the decline of tourists in Paris.

Toledano calls the new store "Dior home" and says that this concept will expand to Tokyo next year, where a similar building will be opened in Ginza, and the store will also include "The whole universe is there".

It's not hard to imagine a family coming to shopping, rest and entertainment. In an interview with Vogue, Toledano said something like this: "people can see a lot here, not just to buy a skirt or a bag.

Frankly speaking, if it's just for the sake of goods, it can be realized through the Internet, fast fashion, "watch, buy" and so on. But what we offer is luxury.

What really matters is time, the time spent on this sofa and the time to chat with people.

The younger generation, whether they are 15, 18 or 20, want everything to get up quickly.

But maturity is the meaning of time. Time is a dream. We are making people have the ability to have dreams for a moment.

Indeed, the fashion industry has long been influenced by the products of the new era, such as e-commerce, fast fashion and so on. How to ensure that the luxury industry offers the most luxurious and personalized experience has become the biggest test.