What Does China'S Garment Industry Rely On To Promote Industrial Upgrading?

Recently, in the face of internal and external troubles in China's clothing industry, the general office of the State Council issued the "consumer product standards and quality improvement plan (2016 to 2020)" (hereinafter referred to as the "planning").

The apparel industry should adapt to the development needs of individual consumption, fashion consumption, quality consumption and brand consumption, and expand individual customization, scale customization and high-end customization industry, so as to win the consumer market with precise design, precise production and precise service.

Challenges to the garment industry in the Internet Age

The "post-90s" Miss Wu, who works in a commercial bank in Beijing, is a ZARA (Spain Inditex group).

Fans of brands, "she said," ZARA takes a personalized route with a small amount of money, and it doesn't wait for your hesitation to get a good look.

Influenced by the Internet culture, Chinese people begin to strengthen their personality. From "after 80" and "after 90", there are different consumption concepts in each age group, and the individualization is also increasing.

The consumption tendency of the Internet population is now moving back to a stage of "de branding". The prevalence of fast fashion embodies the change of consumption concept. Consumers no longer pursue the high quality, and no longer wears a piece of clothing for many years.

The characteristics of fast fashion are top-notch design, second-class workmanship and three stream fabrics, so its performance price ratio is relatively high.

Beijing clothing

Industry Association Beijing Tianjin Hebei collaborative development office director Li Li believes that with China's economic volume and national consumption capacity as a whole, people will have more pursuits. Clothing is also a form of change in pursuit of change. People will gradually bid farewell to the physiological consumption stage of clothing and enter the stage of psychological consumption.

The meaning of psychological consumption is satisfaction, happiness, personality and statement.

These are very abstract concepts. They need to be expressed through specific carriers, such as clothing.

If the traditional clothing consumption corresponds to the industrialized large-scale production of clothing, thousands of pieces of the same style of clothes are rapidly produced on the production line. Then, the personalized fashion clothing consumption in the Internet age corresponds to the flexible production of small batch and multi frequency, and one style may be ten or twenty.

The upgrading of China's garment industry and the digestion of huge excess capacity will mainly rely on this flexible production mode in the future.

Li believes that China's current consumption concept can be divided into two categories, one is fashion consumption, the other is quality consumption.

People in the middle class must pay attention to the quality of clothing because of their work, life and social needs.

This part of the crowd is currently the main consumer of advanced clothing, and also the main consumer group of future customized clothing.

Fang Qin, chairman of Hangzhou Beth Technology Co., Ltd. (clothing custom electric supplier) believes that the biggest problem of traditional advanced clothing customization is that the price is too high, so that people who have potential consumption ability will be excluded from the competition.

Using Internet thinking and industrial 4 C2M (customer to factory) mode, the cost and price of advanced garment customization will be greatly reduced.

The new Internet advanced clothing customization business has completely overturned the management mode of the traditional clothing store. As long as consumers launch free door-to-door appointment on APP, WeChat, Internet, telephone and other ports, Yi Bang professional personal dress consultant will come to finish the work of volume and style fabric selection, then deliver to the high quality clothing company that has been pformed by industry 4, and finally distribute it to consumers by express delivery.

In the next 30 days, customers can enjoy the same after-sale service of traditional clothing stores.

Fang Qin expects that in the next 10 years, 1/3 of clothing consumption will be customized, and nearly 20% of them will be advanced customization of specific populations.

Policy combination to promote garment industry

Clothing customized consumption is not only a product consumption, but also a service consumption. Accordingly, the standardization of service consumption and the improvement of quality foundation ability become more important.

The plan points out that fiscal and tax policies should be strengthened.

Among them, we should co-ordinate the use of existing capital channels to encourage social capital to set up a special fund for consumer goods standards and quality upgrading in a market-oriented way. We will focus on supporting the standardization of consumer goods, improving the quality foundation, improving quality and technology, and promoting the application of social resources to the quality and brand dominant enterprises.

The implementation of R & D expenses plus Deduction Policy and equity incentive tax policy will be implemented, and the pilot of value-added tax on business tax will be fully pushed out, and the chain of value-added tax deduction can be achieved to enhance business vitality.

The plan also explicitly requires that the relevant technical requirements and quality and safety requirements of the relevant standards should be included in the bidding activities of government procurement.

Specifically, in terms of fiscal and tax policy support, we should focus on standardization, quality foundation, quality and technology innovation, and application promotion in the field of consumer goods.

The preferential policies and standards for improving the standards and quality of consumer goods are also promoted.

The demonstration project of the Beijing, Tianjin, Hebei (Qingxian County) garment industry Acropolis economy strives to explore a way to eliminate and upgrade the huge surplus capacity of the traditional garment industry. Through the training and reorganization of industrial workers, we can realize the large-scale industrialized production with the flexible production of cell unit structure instead of the assembly line, and the Chinese garment industry is bound to shine with new vitality under the tide of personalized fashion consumption and mass customization consumption.

Giving these demonstration projects fiscal and tax policy support will speed up the process and promote the garment industry's capacity and industrial upgrading.