Deep Interpretation Of The Strategic Intention Behind The 0 Endorsement Of Nine Men'S Men'S Clothing

In June 9th, the famous actor Lu Yi was invited to participate in the press conference of the "new gentleman spokesman" of the king of nine herds. The media reporters from all quarters came in. The dealers from all over the country also came to see Lu Yi's gentry style. The conference was brilliant, and all the reports focused on the great turning point of the first 28 years of the nine men's clothing.

As a leading business leisure

Wang has won the title of China's men's trousers market share for seventeen years in a row.

And how to upgrade the existing brand and upgrade the image of the brand, nine Mu Wang chose the new mode of "new gentry doctrine" and celebrity endorsement to endorse the brand image strongly. This undoubtedly injected a new fashion into the men's clothing, and conveyed a new attitude towards life through technology and quality. This brand positioning has also been highly recognized by spokesperson Lu Yi.

28 years of intensive farming, nine Mu Wang, a consistently low-key focus, has recently hired stars for the first time.

After the brand upgrade and strategic remolding, the "new gentlemen" acted as a new brand image and made quick decisions to invite Lu Yi to be the first spokesman for the "new gentry". At the same time, Mr. Lin Congying, chairman of the company, announced the 3 strategic directions of the nine King's future: platform, channel and brand. While Wang led the men's trousers industry, he also hoped to adapt to the trend, rebuild the brand image and create a more fashionable and fashionable menswear national brand.

In his interview, Lu Yi also made his own comments on the 5 key words of "new gentry": "taste, responsibility, achievement, accomplishment and pleasure". He thought: "a person's taste determines his accomplishment. How a person's accomplishment determines his achievements, the size of a person's success determines his social responsibilities, and the most indispensable thing in a person's life is pleasure."

This wonderful speech, immediately received the applause from the audience.

Throughout

The development of the industry, celebrity endorsement has become a brand to enhance the reputation of the market.

However, the era of relying solely on the star effect has passed. Most companies have evolved from simple bloggers and hot stars to deep star personas when choosing spokesmen, and then deeply integrate them with brand culture.

Therefore, nine Mu Wang reacted quickly to Lu Yi as the best partner. The positioning of "new gentry" is highly consistent with Lu Yi's image and responsibility. It is a powerful test for the industry. We have reason to believe that in the future branding strategy, the nine men's men's clothing can cooperate with the star of Lu Yi's energy strength to cooperate deeply, and create more positive national clothing brands for consumers.