Strategic Cooperation Between Taiping Bird And Longhu: "New Four-Wheel Drive" Layout

Taiping bird group and Longhu Group signed a strategic cooperation agreement at Ningbo Taiping bird group headquarters.

Both sides explore the business ecosystem of new retail, and enhance the business operation capability of brand and shopping center driven by big data.

We have reached a high degree of consensus on the creation of brand and the new dialogue context of the new generation of consumers.

This is also an important step for the strategic cooperation between Taiping bird and KA, following the signing of the strategic agreement with Wanda, Yintai, Yinli, Suning, Bailian and other 9 main players.

The picture shows the strategic cooperation agreement between Taiping bird group and Longhu group.

"In the backdrop of slowing national economic growth, Taiping and Longhu in 2018 have created a record high performance in their respective fields, and hope that the two sides can pass this strategic cooperation.

Under the guidance of the new four-wheel drive strategy, we will enhance the operational efficiency of existing stores, expand high-quality stores and create business surprises for 1+1>2.

Zhang Jiangping, chairman of Taiping bird group.

In the 2018 annual report of Pacific bird released recently, the operation income of Taiping bird increased by 7.78% to 7 billion 712 million yuan in 2018. The net profit attributable to shareholders of listed companies increased by 27.51% to 572 million yuan, which is a good achievement since the establishment of the company.

Among them, the total number of shops in Taiping bird shopping center exceeded 1700, including direct sales and franchising. The retail sales volume was 3 billion 386 million yuan, accounting for 30.11% of the total retail sales (2018 retail sales 11 billion 244 million yuan), an increase of 20% over the same period last year.

"At present, Longhu has formed three series of product lines: Tian Jie, Xing Yue Hui and" Jia Yue Hui ", taking the" sky street "with commercial characteristics on the subway as well as the" Xing Yue Hui "in the community shopping format as an example. Its consumer groups in the metropolitan area have a very high degree of matching with the" Chinese fashion youth "directed by the Taiping bird brand.

Li Nan, vice president of Longhu group and general manager of commercial real estate, said at the scene, "join the head brand of domestic retail apparel such as Taiping bird, explore new models of business and brand in new retail, consumer interaction, brand marketing and so on, set up industry benchmarking."

In May 31, 2018, the Longhu business invitation conference released the goal of "Longhu entering the top three in the commercial real estate sector": in the next three years, the number and area of Longhu commercial opening projects will continue to improve.

By 2020, the total number of business shops in Longhu will exceed 50, and the commercial rental target is expected to reach 6 billion yuan.

At present, Taiping bird's Taiping bird suit, Taiping bird men's clothing, LEDIN Lok Chai women's clothing and MiniPeace Taiping bird's children's clothing four big brands of 30 stores are located in Longhu's commercial real estate.